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1-4 of 4 results for shopping funnel

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Select article: Evaluating the ending‐9 pricing strategy along the online shopping funnel

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Research article

First published 2023-11

Evaluating the ending‐9 pricing strategy along the online shopping funnel

Jialie Chen

Production and Operations Management

Select article: Using Clickstream Data to Improve Flash Sales Effectiveness

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Research article

First published 2020-11

Using Clickstream Data to Improve Flash Sales Effectiveness

Victor Martínez‐de‐Albéniz, Arnau Planas, Stefano Nasini

Production and Operations Management

Select article: FORUM - Word of Mouse - An Assessment of Electronic Word-of-Mouth Research

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Research article

First published 2009

FORUM - Word of Mouse - An Assessment of Electronic Word-of-Mouth Research

Michael Breazeale

International Journal of Market Research

Select article: Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement

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Research article

First published 2018-11

Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement

Savannah Wei Shi, Kirthi Kalyanam

Journal of Interactive Marketing

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