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1-2 of 2 results for shared vs. solo experiences

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Select article: Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment

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Research article

First published 2021-6

Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment

Yuechen Wu, Rebecca W. Hamilton, Nicole You Jeung Kim [...]

Journal of Marketing Research

Select article: The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations

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First published 2026-4

The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations

Yuechen Wu, Rebecca K. Ratner

Journal of Marketing Research

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