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Research article

First published 2023-5

“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons

Eric (Er) Fang, Beibei Dong, Mengzhou Zhuang [...]

Journal of Marketing

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Research article

First published 1994-04

Emission Trading with Shares and Coupons: A Laboratory Experiment

R. Andrew Muller, Stuart Mestelman

The Energy Journal

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Research article

First published 2008-12

Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information

Andrés Musalem, Eric T. Bradlow, Jagmohan S. Raju

Journal of Marketing Research

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Research article

First published 2007-2

How Geographic Variation Persists: Comments on “Consumer Packaged Goods in the United States: National Brands,Local Branding”

Michael W. Kruger

Journal of Marketing Research

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Research article

First published 2001-1

Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy

Kusum L. Ailawadi, Donald R. Lehmann, Scott A. Neslin

Journal of Marketing

Open access

Research article

First published 2020-06

Exploring Mechanisms of Recruitment and Recruitment Cooperation in Respondent Driven Sampling

Sunghee Lee, Ai Rene Ong, Michael Elliott

Journal of Official Statistics

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Research article

First published 2010-9

Privacy Issues and User Attitudes towards Targeted Advertising: A Focus Group Study

Harry Zhang, Claudia Guerrero, David Wheatley [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2025-12

Restaurants’ Platform Partnership for Social Promotion and Resilient Revenue: Is Reward-Based Traffic Really Rewardful?

Baozhuang Niu, Lei Chen, Qiyang Li [...]

Production and Operations Management

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Research article

First published 1989-09

Consistency-based Compliance in Children: When and Why Do Consistency Procedures Have Immediate Effects?

Nancy Eisenberg, Robert B. Cialdini, Heather McCreath [...]

International Journal of Behavioral Development

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Research article

First published 2022

Maujan.pk: Nothing Ventured;Nothing Gained

Khawaja Zain ul Abdin, Khudejah Ali, Shanze Khan

Asian Journal of Management Cases

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