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Retricted access

Research article

First published 2005-02

Actual Purchase as a Proxy for Share of Wallet

Tiffany Perkins-Munn, Lerzan Aksoy, Timothy L. Keiningham [...]

Journal of Service Research

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Research article

First published 2007-05

How Effective Are Loyalty Reward Programs in Driving Share of Wallet?

Jochen Wirtz, Anna S. Mattila, May Oo Lwin

Journal of Service Research

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Research article

First published 2020-12

An Inquiry into the Effectiveness of an In-Game Sponsorship Activation Experience on Sponsorship Awareness and Share of Wallet

Thomas M. Hickman

Sport Marketing Quarterly

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Research article

First published 2015-5

Fool’s Gold? Assessing the Impact of the Value of Airline Loyalty Programs on Brand Equity Perceptions and Share of Wallet

Clay M. Voorhees, Ryan C. White, Michael McCall [...]

Cornell Hospitality Quarterly

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Research article

First published 2007-4

Size and Share of Customer Wallet

Rex Yuxing Du, Wagner A. Kamakura, Carl F. Mela

Journal of Marketing

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Other

First published 2003-08

The Impact of Customer Satisfaction on Share-of-Wallet in a Business-to-Business Environment

Timothy L. Keiningham, Tiffany Perkins-Munn, Heather Evans

Journal of Service Research

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Research article

First published 2007-1

A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics

Bruce Cooil, Timothy L. Keiningham, Lerzan Aksoy [...]

Journal of Marketing

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Other

First published 2015-9

The Impact of Fan Identification,Purchase Intentions,and Sponsorship Awareness on Sponsors’ Share of Wallet

Thomas M. Hickman

Sport Marketing Quarterly

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Research article

First published 2009-02

Predicting Customer Wallet Without Survey Data

Nicolas Glady, Christophe Croux

Journal of Service Research

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Research article

First published 2022-10

A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts

Navid Mojir, K. Sudhir

Journal of Marketing Research

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