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Research article

First published 2022-2

The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms

Unnati Narang, Manjit S. Yadav, Aric Rindfleisch

Journal of Marketing Research

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Research article

First published 2021

Online Self-Disclosure and Social Sharing of Emotions of Women with Breast Cancer Using Instagram–Qualitative Conventional Content Analysis

Magdalena Pluta

Chronic Illness

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Research article

First published 2023-2

Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media

Elisa Montaguti, Sara Valentini, Federica Vecchioni

Journal of Interactive Marketing

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Research article

First published 2016-8

Effects of Likeability Dynamics on Consumers’ Intention to Share Online Video Advertisements

Edlira Shehu, Tammo H.A. Bijmolt, Michel Clement

Journal of Interactive Marketing

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Research article

First published 2020-2

Social media activities in Finland: A population-level comparison

Titiana Ertiö, Iida Kukkonen, Pekka Räsänen

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2022-4

To Share or Not to Share? How Emotional Judgments Drive Online Political Expression in High-Risk Contexts

Aysenur Dal, Erik C. Nisbet

Communication Research

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Research article

First published 2019-5

When is brand content shared on Facebook? A field study on online Word-of-Mouth

Marie Haikel-Elsabeh, Zhenzhen Zhao, Björn Ivens [...]

International Journal of Market Research

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Research article

First published 2019-7

What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information,Emotion,and Brand Prominence

Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai [...]

Journal of Marketing

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Research article

First published 2018-7

Context collapse and privacy management: Diversity in Facebook friends increases online news reading and sharing

Michael A Beam, Jeffrey T Child, Myiah J Hutchens [...]

New Media & Society

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Research article

First published 2019-10

How Content Valence and Online Impression Influence Goal Achievement in Social Media Environment?

Anubhav Mishra, Satish S. Maheswarappa

Global Business Review

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