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1-10 of 1720 results for service marketing management

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Select article: Unifying Service Marketing and Operations With Service Experience Management

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Research article

First published 2009-05

Unifying Service Marketing and Operations With Service Experience Management

Robert J. Kwortnik, Gary M. Thompson

Journal of Service Research

Select article: Focus on Service Quality: Adapting Total Quality Management Principles to Services Marketing Education

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Research article

First published 1994-12

Focus on Service Quality: Adapting Total Quality Management Principles to Services Marketing Education

W. Richard Carter

Journal of Marketing Education

Select article: Contract management in USA hospitals: service duplication and access within local markets

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Research article

First published 2008-8

Contract management in USA hospitals: service duplication and access within local markets

Kathleen Carey, Avi Dor

Health Services Management Research

Select article: The National Plan for Britain's National Health Service: Toward a Managed Market

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Research article

First published 2001-1

The National Plan for Britain's National Health Service: Toward a Managed Market

Steve Iliffe

International Journal of Social Determinants of Health and Health Services

Select article: Developing Critical Thinking and Interpersonal Skills in a Services Marketing Course Employing Total Quality Management Concepts and Techniques

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Research article

First published 1994-12

Developing Critical Thinking and Interpersonal Skills in a Services Marketing Course Employing Total Quality Management Concepts and Techniques

John R. Ronchetto, Tom A. Buckles

Journal of Marketing Education

Select article: Managing risks in EU health services policy: Spot markets,legal certainty and bureaucratic resistance

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Research article

First published 2012-7

Managing risks in EU health services policy: Spot markets,legal certainty and bureaucratic resistance

Scott Greer, Holly Jarman

Journal of European Social Policy

Select article: Service Outsourcing and Government Fiscal Conditions: Do Market Competition,Bureaucrat Support,and Management Capacity Matter?

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Research article

First published 2024-8

Service Outsourcing and Government Fiscal Conditions: Do Market Competition,Bureaucrat Support,and Management Capacity Matter?

Wenchi Wei, Xin Chen

The American Review of Public Administration

Select article: Marketing Services by Managing the Environment

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Research article

First published 1982-05

Marketing Services by Managing the Environment

Bernard H. Booms, Mary J. Bitner

Cornell Hospitality Quarterly

Select article: Managing Marketing as a Community Service

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Research article

First published 1997-09

Managing Marketing as a Community Service

Steve Waring

Management in Education

Select article: Book Review: Services Marketing and Management

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Book review

First published 2005-11

Book Review: Services Marketing and Management

Mohan Agrawal

Management and Labour Studies

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