Search results: Sage Journals

Restricted accessResearch articleFirst published September, 2006

Adopting a service logic for marketing

Christian Grönroos

Marketing Theory

Restricted accessResearch articleFirst published December, 2012

The logical structure of the service-dominant logic of marketing

John Williams

Marketing Theory

Restricted accessResearch articleFirst published September, 2006

Rationalizing service logic,or understanding services as experience?

Sharon Schembri

Marketing Theory

Open accessResearch articleFirst published March, 2021

From goods-dominant logic to service-dominant logic? Service,service capitalism and service socialism

Mark Tadajewski, D. G. Brian Jones

Marketing Theory

Restricted accessOtherFirst published September, 2011

Value co-creation in service logic: A critical analysis

Christian Grönroos

Marketing Theory

Restricted accessResearch articleFirst published August, 2026

Service-Dominant Logic in the AI Era

Stephen L. Vargo, Heiko Wieland, Melissa Archpru Akaka

Journal of Service Research

Restricted accessResearch articleFirst published September, 2006

Service-dominant logic: reactions,reflections and refinements

Robert F. Lusch, Stephen L. Vargo

Marketing Theory

Restricted accessResearch articleFirst published November, 2017

The Evolution and Prospects of Service-Dominant Logic

Ralf Wilden, Melissa Archpru Akaka, Ingo O. Karpen [...]

Journal of Service Research

Restricted accessResearch articleFirst published March, 2016

Transforming from the goods to the service-dominant logic

Per Skålén, Bo Edvardsson

Marketing Theory

Restricted accessOtherFirst published December, 2009

Towards a service-dominant place marketing logic

Gary Warnaby

Marketing Theory

Restricted accessResearch articleFirst published September, 2006

Adopting a service logic for marketing

Christian Grönroos

Marketing Theory

Restricted accessResearch articleFirst published December, 2012

The logical structure of the service-dominant logic of marketing

John Williams

Marketing Theory

Restricted accessResearch articleFirst published September, 2006

Rationalizing service logic,or understanding services as experience?

Sharon Schembri

Marketing Theory

Open accessResearch articleFirst published March, 2021

From goods-dominant logic to service-dominant logic? Service,service capitalism and service socialism

Mark Tadajewski, D. G. Brian Jones

Marketing Theory

Restricted accessOtherFirst published September, 2011

Value co-creation in service logic: A critical analysis

Christian Grönroos

Marketing Theory

Restricted accessResearch articleFirst published August, 2026

Service-Dominant Logic in the AI Era

Stephen L. Vargo, Heiko Wieland, Melissa Archpru Akaka

Journal of Service Research

Restricted accessResearch articleFirst published September, 2006

Service-dominant logic: reactions,reflections and refinements

Robert F. Lusch, Stephen L. Vargo

Marketing Theory

Restricted accessResearch articleFirst published November, 2017

The Evolution and Prospects of Service-Dominant Logic

Ralf Wilden, Melissa Archpru Akaka, Ingo O. Karpen [...]

Journal of Service Research

Restricted accessResearch articleFirst published March, 2016

Transforming from the goods to the service-dominant logic

Per Skålén, Bo Edvardsson

Marketing Theory

Restricted accessOtherFirst published December, 2009

Towards a service-dominant place marketing logic

Gary Warnaby

Marketing Theory