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Retricted access

Research article

First published 2010-11

The Role of Parent Brand Quality for Service Brand Extension Success

Franziska Völckner, Henrik Sattler, Thorsten Hennig-Thurau [...]

Journal of Service Research

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Research article

First published 2012-11

The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations

Jean Boisvert

Journal of Service Research

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Research article

First published 2001-02

Consumer Evaluations of Service Brand Extensions

Allard C. R. van Riel, Jos Lemmink, Hans Ouwersloot

Journal of Service Research

Free access

Research article

First published 2013-4

Consumer Evaluation of Brand Extensions: Good to Service and Service to Good

Jayasankar Ramanathan

Vikalpa: The Journal for Decision Makers

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Other

First published 2004-02

Service Intensiveness and Brand Extension Evaluations

Jing Lei, Roger Pruppers, Hans Ouwersloot [...]

Journal of Service Research

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Research article

First published 2011-8

Can We Talk? The Impact of Willingness to Recommend on a New-to-Market Service Brand Extension Within a Social Network

Lerzan Aksoy, Alexander Buoye, Bruce Cooil [...]

Journal of Service Research

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Research article

First published 2015-1

The effect of multiple hotel brand extensions

Patcharaporn Mahasuweerachai, Hailin Qu

Tourism and Hospitality Research

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Research article

First published 2009-4

Consumer Evaluation of Brand Extensions: An Empirical Assessment in the Indian Context

Dhananjay Bapat, J. S. Panwar

Vision: The Journal of Business Perspective

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Research article

First published 2002-6

Brand Extension Evaluation

Richard M. Campbell, Aubrey Kent

Sport Marketing Quarterly

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Other

First published 2015-12

Examining the use of Professional Sport Teams as a Brand Extension Strategy in Korean Professional Baseball

Patrick Walsh, Hansol Hwang, Choong Hoon Lim [...]

Sport Marketing Quarterly

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