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Research article

First published 2013-10

Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis

Tanuka Ghoshal, Eric Yorkston, Joseph C. Nunes [...]

Journal of Marketing Research

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Research article

First published 2014-10

Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis

Tanuka Ghoshal, Eric Yorkston, Joseph C. Nunes [...]

Journal of Marketing Research

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Research article

First published 2017-1

The Influence of Disease Severity of Preceding Clinical Cases on Pathologists’ Medical Decision Making

Paul D. Frederick, Heidi D. Nelson, Patricia A. Carney [...]

Medical Decision Making

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Research article

First published 2010-10

Asymmetric Switch Costs as Sequential Difficulty Effects

Darryl W. Schneider, John R. Anderson

Quarterly Journal of Experimental Psychology

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Research article

First published 2021-9

Sequential Effects of Indirect,Direct,and Virtual Sport Experiences on Consumer Learning

Yongjae Kim, Seungbum Lee, Younghan Lee

Sport Marketing Quarterly

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Research article

First published 2005-09

Contextual Influences on Implicit Evaluation: A Test of Additive Versus Contrastive Effects of Evaluative Context Stimuli in Affective Priming

Bertram Gawronski, Roland Deutsch, Oliver Seidel

Personality and Social Psychology Bulletin

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Research article

First published 2020-7

Effects of Preceding Context on Aesthetic Preference

John W. Mullennix, Grant M. Kristo, Julien Robinet

Empirical Studies of the Arts

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Research article

First published 1975-8

Selective Attention and Target Search with Brief Visual Displays

Brian Butler

Quarterly Journal of Experimental Psychology

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Research article

First published 2016-8

The Positive Effects of Customers’ Power on Their Behavioral Responses After Service Failure

Agung Sembada, Yelena Tsarenko, Dewi Tojib

Journal of Service Research

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Research article

First published 1968-2

Meaningfulness in Sequential Contexts: Some Theoretical Considerations

Dennis Dow, Harold J. Vetter

Psychological Reports

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