Sage Journals: Discover world-class research

Open access

Research article

First published 2020-12

Preference Dynamics in Sequential Consumer Choice with Defaults

Bas Donkers, Benedict G.C. Dellaert, Rory M. Waisman [...]

Journal of Marketing Research

Retricted access

Research article

First published 1990-5

The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior

Itamar Simonson

Journal of Marketing Research

Retricted access

Research article

First published 2021-9

Sequential Effects of Indirect,Direct,and Virtual Sport Experiences on Consumer Learning

Yongjae Kim, Seungbum Lee, Younghan Lee

Sport Marketing Quarterly

Retricted access

Research article

First published 2014-1

Making Choices While Smelling,Tasting,and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products

Dipayan Biswas, Lauren I. Labrecque, Donald R. Lehmann [...]

Journal of Marketing

Retricted access

Research article

First published 2005-8

The Impact of the Prechoice Process on Product Returns

Nada Nasr Bechwati, Wendy Schneier Siegal

Journal of Marketing Research

Retricted access

Research article

First published 2000-5

The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market

Carrie M. Heilman, Douglas Bowman, Gordon P. Wright

Journal of Marketing Research

Retricted access

Research article

First published 2018-10

How Evaluations of Multiple Percentage Price Changes Are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise

Derick F. Davis, Rajesh Bagchi

Journal of Marketing Research

Retricted access

Research article

First published 2013-3

Using Response Surface Methodology to Optimise Factors in Conjoint Experiments

Rubén Huertas-Garcia, Juan Carlos Gázquez-Abad, Francisco J. Martínez-López [...]

International Journal of Market Research

Retricted access

Research article

First published 2023-11

Sequential versus concurrent final phase product development: Approval uncertainty,time‐sensitive consumers,asymmetric competition,and government subsidy

Yasemin Limon, Christopher S. Tang, Fehmi Tanrısever

Production and Operations Management

Retricted access

Research article

First published 2019-2

Choosing Among Options Presented Sequentially or Simultaneously

Shankha Basu, Krishna Savani

Current Directions in Psychological Science

Search results