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Articles (48)

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1-10 of 48 results for sentiments toward marketing

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Select article: Understanding Consumer Sentiments Towards Marketing: An Investigation in Indian Context

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Research article

First published 2024-4

Understanding Consumer Sentiments Towards Marketing: An Investigation in Indian Context

Sanjay K. Jain, Parul Goel, Sonali Jain

Vision: The Journal of Business Perspective

Select article: The Index of Consumer Sentiment toward Marketing

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Research article

First published 1986-7

The Index of Consumer Sentiment toward Marketing

John F. Gaski, Michael J. Etzel

Journal of Marketing

Select article: Relationships between Consumer Sentiment towards Marketing and Consumer Lifestyles

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Research article

First published 2001-12

Relationships between Consumer Sentiment towards Marketing and Consumer Lifestyles

Rob Lawson, Sarah Todd, Christo Boshoff

Australasian Marketing Journal

Select article: Resident Sentiment toward a Dominant Tourist Market: Scale Development and Validation

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Research article

First published 2021-9

Resident Sentiment toward a Dominant Tourist Market: Scale Development and Validation

Nan Chen, Cathy H. C. Hsu, Xiang (Robert) Li

Journal of Travel Research

Select article: Consumer Attitude toward Marketing and Subjective Quality of Life in the Context of a Developing Country

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Research article

First published 2007-12

Consumer Attitude toward Marketing and Subjective Quality of Life in the Context of a Developing Country

Mark Peterson, Ahmet Ekici

Journal of Macromarketing

Select article: Does ChatGPT change artificial intelligence-enabled marketing capability? Social media investigation of public sentiment and usage

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Research article

First published 2024-3

Does ChatGPT change artificial intelligence-enabled marketing capability? Social media investigation of public sentiment and usage

Vu Minh Ngo

Global Media and China

Select article: Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice

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Research article

First published 2014-8

Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice

David A. Schweidel, Wendy W. Moe

Journal of Marketing Research

Select article: Defining Virtual Consumerism Through Content and Sentiment Analyses

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Research article

First published 2023-03

Defining Virtual Consumerism Through Content and Sentiment Analyses

Sezai Tunca, Violetta Wilk, Bulent Sezen

Cyberpsychology,Behavior,and Social Networking

Select article: Pricing stocks with yardsticks and sentiments

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Research article

First published 2012-8-2

Pricing stocks with yardsticks and sentiments

Sebastían Martínez Bustos, Jørgen Vitting Andersen, Michel Miniconi [...]

Algorithmic Finance

Select article: Economic Insecurity and the Rise of Anti-Immigrant Sentiments: The Role of Labor Market Risks and Welfare Deservingness Perception

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Research article

First published 2024-11

Economic Insecurity and the Rise of Anti-Immigrant Sentiments: The Role of Labor Market Risks and Welfare Deservingness Perception

Political Studies Review

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