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Research article

First published 2015-2

Self-Congruity and Functional Congruity in Brand Loyalty

Juhee Kang, Liang Tang, Ju Yup Lee

Journal of Hospitality & Tourism Research

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Research article

First published 2012-1

The Influence of Self-Construal on Self-Brand Congruity in the United States and Korea

Yongjun Sung, Sejung Marina Choi

Journal of Cross-Cultural Psychology

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Research article

First published 2025-11

The Power of Interactive Mobile Advertising: How Self-brand Congruity Shapes Brand Engagement in Self-concept

Luan-Thanh Nguyen, Tien-Thao Cong Phan, Tri-Quan Dang

Journal of Creative Communications

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Research article

First published 2020-7

The effect of self-congruity and motivation on consumer-based destination brand equity

Dolores M Frias, José-Alberto Castañeda, Salvador del Barrio-García [...]

Journal of Vacation Marketing

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Research article

First published 2022-3

When Does Psychological Fit Matter? The Moderating Role of Price on Self-Brand Congruity

Joe J. Gladstone, Emily N. Garbinsky, Sandra C. Matz

Social Psychological and Personality Science

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Research article

First published 2019-9

Image Congruity or Functional Congruity? The Moderating Effect From the Social Visibility of Hotel Consumption at Different Price Levels

Na Su, Yaou Hu, Hyounae (Kelly) Min

Journal of Hospitality & Tourism Research

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Research article

First published 2012-12

The Impact of the Service Staff's Recruitment and Service Characteristics in Public Service Units on Public Mental Acceptance: Evidence from the Host Recruitment and TV Program Features

Lu Zheng, Xinmiao Chen, Lin Peng [...]

Public Personnel Management

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Research article

First published 2024-12

ExploringHotel Vibes:Dimensions and Scale Development Hotel Personality

Joo Young Kim, Yerin Yhee, Sung-Byung Yang

Journal of Smart Tourism

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Research article

First published 2023-12

An Examination of Consumer's Brand Loyalty and Purchase Intention toward Collaborations in the Sport Brand Footwear Industry

Yoon Heo, Zack P. Pedersen, Antonio S. Williams [...]

Sport Marketing Quarterly

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Research article

First published 2004-3

A Conceptual and Measurement Comparison of Self-Congruity and Brand Personality

James G. Helgeson, Magne Supphellen

International Journal of Market Research

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