Search results

Articles (7)

Journals (0)

1-7 of 7 results for second-lifetime profitability

Sort by:

Relevance

Select all

Sort by:

Relevance

Retricted access

Research article

First published 2015-7

Regaining “Lost” Customers: The Predictive Power of First-Lifetime Behavior,the Reason for Defection,and the Nature of the Win-Back Offer

V. Kumar, Yashoda Bhagwat, Xi (Alan) Zhang

Journal of Marketing

Retricted access

Research article

First published 2018-4

Are you Back for Good or Still Shopping Around? Investigating Customers' Repeat Churn Behavior

V. Kumar, Agata Leszkiewicz, Angeliki Herbst

Journal of Marketing Research

Retricted access

Research article

First published 2016-11

Creating Enduring Customer Value

V. Kumar, Werner Reinartz

Journal of Marketing

Retricted access

Research article

First published 2007-11

Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection

Rajkumar Venkatesan, V. Kumar, Timothy Bohling

Journal of Marketing Research

Retricted access

Research article

First published 2013-5

Relationship Characteristics and Cash Flow Variability

Crina O. Tarasi, Ruth N. Bolton, Anders Gustafsson [...]

Journal of Service Research

Retricted access

Research article

First published 2025-7

Markovian Pricing With Price Guarantees

Jianghua Wu, Dan Zhang, Yan Liu

Production and Operations Management

Retricted access

Research article

First published 2009-07

Channel Strategies for Durable Goods: Coexistence of Selling and Leasing to Individual and Corporate Consumers

Vera Tilson, Yunzeng Wang, Wei Yang

Production and Operations Management