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Retricted access

Research article

First published 2015-5

The Impact of Market Competition on Search Advertising

Yupin Yang, Qiang (Steven) Lu, Guanting Tang [...]

Journal of Interactive Marketing

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Research article

First published 2015-5

Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response 1

Khim-Yong Goh, Junhong Chu, Jing Wu

Journal of Interactive Marketing

Open access

Research article

First published 2023-7

Valuating Words: Semantic Practices in Web Search Advertising

Anna Jobin

Social Media + Society

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Research article

First published 2011-6

Price Competition and Endogenous Valuation in Search Advertising

Lizhen Xu, Jianqing Chen, Andrew Whinston

Journal of Marketing Research

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Research article

First published 2011-2

From Generic to Branded: A Model of Spillover in Paid Search Advertising

Oliver J. Rutz, Randolph E. Bucklin

Journal of Marketing Research

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Research article

First published 2012-6

A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising

Oliver J. Rutz, Randolph E. Bucklin, Garrett P. Sonnier

Journal of Marketing Research

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Research article

First published 2014-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Heerde Van, Scott A. Neslin

Journal of Marketing Research

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Research article

First published 2013-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Van Heerde, Scott A. Neslin

Journal of Marketing Research

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Research article

First published 2017-8

Multi-Click Attribution in Sponsored Search Advertising: An Empirical Study in Hospitality Industry

Chris K. Anderson, Ming Cheng

Cornell Hospitality Quarterly

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Research article

First published 2014-6

Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data

Ye Hu, Rex Yuxing Du, Sina Damangir

Journal of Marketing Research

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