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Research article

First published 2019-7

Immediate Responses of Online Brand Search and Price Search to TV Ads

Rex Yuxing Du, Linli Xu, Kenneth C. Wilbur

Journal of Marketing

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Research article

First published 2025-2

Consumer Click Responses to Paid Ad Set Strategies of Search Platforms

Ming Cheng, Zhen Zhu

Cornell Hospitality Quarterly

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Research article

First published 2009-10

The Effect of Location and Congruency of Text Ads on Information Search

Sav Shrestha, Justin Owens, Barbara Chaparro

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Other

First published 2009-6

The Effects of Persuasion Knowledge on Click-Through of Keyword Search Ads: Moderating Role of Search Task and Perceived Fairness

Chan Yun Yoo

Journalism & Mass Communication Quarterly

Open access

Research article

First published 2021-4

The Impact of Informational and Emotional Television Ad Content on Online Search and Sales

Ivan A. Guitart, Stefan Stremersch

Journal of Marketing Research

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Other

First published 2004-1

Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products

George R. Franke, Bruce A. Huhmann, David L. Mothersbaugh

Journal of the Academy of Marketing Science

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Research article

First published 2026-3

Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry

Jia Liu, Shawndra Hill, David Rothschild

Journal of Marketing

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Research article

First published 2016-5

Still Searching for the Value-Added

Jack Paine

Comparative Political Studies

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Research article

First published 2015-5

The Impact of Market Competition on Search Advertising

Yupin Yang, Qiang (Steven) Lu, Guanting Tang [...]

Journal of Interactive Marketing

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Research article

First published 2025-1

Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On

Sarah C. Whitley, Anindita Chakravarty, Pengyuan Wang

Journal of Marketing

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