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1-8 of 8 results for schema congruity theory

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Select article: Effective tourism destination photos: Matching effects between photographic composition and destination type

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Research article

First published 2026

Effective tourism destination photos: Matching effects between photographic composition and destination type

Jianchi Dai, Xinzhi Chen, Yashi Peng [...]

Journal of Vacation Marketing

Select article: Brand Image Evaluations: The Interactive Roles of Country of Manufacture,Brand Concept,and Vertical Line Extension Type

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Research article

First published 2016-6

Brand Image Evaluations: The Interactive Roles of Country of Manufacture,Brand Concept,and Vertical Line Extension Type

Helena F. Allman, Anton P. Fenik, Kelly Hewett [...]

Journal of International Marketing

Select article: Divergent or relevant is better? The interaction effect of creative advertising under AI participation and sensation seeking tendency on visiting intention

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Research article

First published 2025

Divergent or relevant is better? The interaction effect of creative advertising under AI participation and sensation seeking tendency on visiting intention

Mengmeng Song, Caiyue Chen, Yuchen Wang [...]

Journal of Vacation Marketing

Select article: If the Cause Fits,Wear It: Jersey Sponsorship and the Role of Congruence,Articulation,and CSR-Linked Marketing

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Research article

First published 2022-9

If the Cause Fits,Wear It: Jersey Sponsorship and the Role of Congruence,Articulation,and CSR-Linked Marketing

Justin Graeber, Angeline Close Scheinbaum

Sport Marketing Quarterly

Select article: Slow or Fast? The Video Motion Design in Destination Marketing

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Research article

First published 2026

Slow or Fast? The Video Motion Design in Destination Marketing

Huiling Huang, Shanshi Li, Yutong Jiang [...]

Journal of Hospitality & Tourism Research

Select article: Spirit is Contagious: How Blind-box Offerings Affect Tourist Responses in Spiritual Destinations

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Research article

First published 2025

Spirit is Contagious: How Blind-box Offerings Affect Tourist Responses in Spiritual Destinations

Xiyao Chen, Joanne (Xunyue) Xue

Journal of Hospitality & Tourism Research

Select article: Creating a Circular Economy by Anthropomorphic Product Design

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First published 2026-1

Creating a Circular Economy by Anthropomorphic Product Design

Ryo Ishigaki, Michael Shreeves, Leepsa Nabaghan Madhabika

IIM Kozhikode Society & Management Review

Select article: Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures

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Research article

First published 2023-3

Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures

Hui-Fei Lin, Hsin-yi Sandy Tsai, Benjamin Yeo

Journal of Creative Communications

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