You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (16)

Journals (0)

1-10 of 16 results for schema congruity

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Cross-Cultural and Cognitive-Affective Models of Suicide Risk

Retricted access

Research article

First published 2015-6

Cross-Cultural and Cognitive-Affective Models of Suicide Risk

Jeffrey Klibert, K. Nikki Barefoot, Jennifer Langhinrichsen-Rohling [...]

Journal of Black Psychology

Select article: Too Good To Be True? Effect of Consumers’ Brand Schemas on Apparel Brands’ Fair Labor Marketing Messages

Retricted access

Research article

First published 2017-7

Too Good To Be True? Effect of Consumers’ Brand Schemas on Apparel Brands’ Fair Labor Marketing Messages

Gargi Bhaduri, Jung E. Ha-Brookshire, Glenn Leshner

Clothing and Textiles Research Journal

Select article: Understanding Perceptions of E-cigarette Use in Shared Consumption Spaces

Retricted access

Research article

First published 2016-8

Understanding Perceptions of E-cigarette Use in Shared Consumption Spaces

Nathaniel D. Line, Lydia Hanks, Li Miao [...]

Cornell Hospitality Quarterly

Select article: Effective tourism destination photos: Matching effects between photographic composition and destination type

Retricted access

Research article

First published 2026

Effective tourism destination photos: Matching effects between photographic composition and destination type

Jianchi Dai, Xinzhi Chen, Yashi Peng [...]

Journal of Vacation Marketing

Select article: Brand Image Evaluations: The Interactive Roles of Country of Manufacture,Brand Concept,and Vertical Line Extension Type

Retricted access

Research article

First published 2016-6

Brand Image Evaluations: The Interactive Roles of Country of Manufacture,Brand Concept,and Vertical Line Extension Type

Helena F. Allman, Anton P. Fenik, Kelly Hewett [...]

Journal of International Marketing

Select article: Divergent or relevant is better? The interaction effect of creative advertising under AI participation and sensation seeking tendency on visiting intention

Retricted access

Research article

First published 2025

Divergent or relevant is better? The interaction effect of creative advertising under AI participation and sensation seeking tendency on visiting intention

Mengmeng Song, Caiyue Chen, Yuchen Wang [...]

Journal of Vacation Marketing

Select article: Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

Retricted access

Research article

First published 2015-6

Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

Zhenfeng Ma, Tripat Gill, Ying Jiang

Journal of Marketing Research

Select article: Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising

Retricted access

Research article

First published 2024-4

Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising

Minkyo Lee, Glenna L. Read

Communication & Sport

Select article: If the Cause Fits,Wear It: Jersey Sponsorship and the Role of Congruence,Articulation,and CSR-Linked Marketing

Retricted access

Research article

First published 2022-9

If the Cause Fits,Wear It: Jersey Sponsorship and the Role of Congruence,Articulation,and CSR-Linked Marketing

Justin Graeber, Angeline Close Scheinbaum

Sport Marketing Quarterly

Select article: Destination image formation process

Retricted access

Research article

First published 2016-4

Destination image formation process

Hyangmi Kim, Joseph S Chen

Journal of Vacation Marketing

1
2
10 / page

Article type

Publication date

Subjects

Access