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1-3 of 3 results for scanpath theory

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Select article: Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory

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Research article

First published November, 1999

Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory

Rik Pieters, Edward Rosbergen, Michel Wedel

Journal of Marketing Research

Select article: Analyzing Web pages visual scanpaths: between and within tasks variability

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Research article

First published March, 2012

Analyzing Web pages visual scanpaths: between and within tasks variability

Gautier Drusch, J. M. Christian Bastien

WORK: A Journal of Prevention,Assessment & Rehabilitation

Select article: Salient visual foci on human faces in viewers’ engagement with advertisements: Eye-tracking evidence and theoretical implications

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Research article

First published March, 2022

Salient visual foci on human faces in viewers’ engagement with advertisements: Eye-tracking evidence and theoretical implications

Yixiong Chen

Multimodality & Society

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