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Articles (39)

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1-10 of 39 results for sales promotion tools

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Select article: Development of a Research Tool to Monitor Point of Sale Promotions

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First published 2006-3

Development of a Research Tool to Monitor Point of Sale Promotions

Elinor Devlin, Susan Anderson, Ron Borland [...]

Social Marketing Quarterly

Select article: Effects of Message Variation and Communication Tools Choices on Consumer Response

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Research article

First published 2019-2

Effects of Message Variation and Communication Tools Choices on Consumer Response

Boonchai Hongcharu

Global Business Review

Select article: Sales Promotion Types and Customer Sensitivity

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Research article

First published 2001-7

Sales Promotion Types and Customer Sensitivity

Harsh V Verma

Paradigm: A Management Research Journal

Select article: Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation

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Research article

First published 2018-12

Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation

Somesh Kumar Sinha, Priyanka Verma

Global Business Review

Select article: Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments

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Research article

First published 2009-10

Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments

Komal Nagar

Vision: The Journal of Business Perspective

Select article: The Influence of Culture on Retail Sales Promotion Use in Chinese Supermarkets

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Research article

First published 2006-12

The Influence of Culture on Retail Sales Promotion Use in Chinese Supermarkets

Lisa S. McNeill

Australasian Marketing Journal

Select article: Effect of Encumbrances on Response to Sales Promotions

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Research article

First published 2018-6

Effect of Encumbrances on Response to Sales Promotions

Surajit Ghosh Dastidar, Prasenjit Chakravarty

FIIB Business Review

Select article: Sales Organization Culture,Compensation Strategy and Firm Valuation

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Research article

First published 2015-7

Sales Organization Culture,Compensation Strategy and Firm Valuation

Pankaj M. Madhani

Compensation & Benefits Review

Select article: The Sales Velocity Effect on Retailing

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Research article

First published 2014-11

The Sales Velocity Effect on Retailing

Edward Ho, Tobias Kowatsch, Alexander Ilic

Journal of Interactive Marketing

Select article: Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance

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Research article

First published 2014-12

Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance

Jonne Y. Guyt, Els Gijsbrechts

Journal of Marketing Research

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