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Research article

First published 2014-8

Sales Education Efficacy

William Bolander, Leff Bonney, Cinthia Satornino

Journal of Marketing Education

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Research article

First published 2013-4

A Critical Review of the Literature for Sales Educators

Shannon Cummins, James W. Peltier, Robert Erffmeyer [...]

Journal of Marketing Education

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Research article

First published 2025-12

Rethinking Sales Education: Aligning Curriculum With the Evolving Sales Landscape and Student Expectations

Christine Lai Bennejean, Andrea L. Dixon

Journal of Marketing Education

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Research article

First published 2014-8

The Role of Self-Efficacy in Sales Education

Peter Knight, Claudia C. Mich, Michael T. Manion

Journal of Marketing Education

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Research article

First published 2020-12

Sales Education in the United States: Perspectives on Curriculum and Teaching Practices

Lisa D. Spiller, Dae-Hee Kim, Troy Aitken

Journal of Marketing Education

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Research article

First published 2020-12

A Critical Review of the Literature for Sales Educators 2.0

Shannon Cummins, Blake Nielson, James W. Peltier [...]

Journal of Marketing Education

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Research article

First published 2025-12

A Competency-Based Curriculum Content Design for Complex B2B Sales in Higher Education Institutions

Silvio Cardinali, Marta Giovannetti, Pia Hautamäki [...]

Journal of Marketing Education

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Research article

First published 2017-8

Cross-Cultural Selling: Examining the Importance of Cultural Intelligence in Sales Education

Duleep Delpechitre, David S. Baker

Journal of Marketing Education

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Research article

First published 2020-12

Sales Student Preconceptions and a Novel Approach to Sales Curriculum Mapping: Insights,Implications,and Application for Sales Educators

Robert W. Hammond

Journal of Marketing Education

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Research article

First published 2006-04

Do Perceptions of Hiring Criteria Differ for Sales Managers and Sales Representatives? Implications for Marketing Education

Mary Anne Raymond, Les Carlson, Christopher D. Hopkins

Journal of Marketing Education

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