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Retricted access

Research article

First published 2007-8

Decomposition of the Sales Impact of Promotion-Induced Stockpiling

Kusum L. Ailawadi, Karen Gedenk, Christian Lutzky [...]

Journal of Marketing Research

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Research article

First published 2025-7

VMD-LSTM-BMA: A hybrid model for enhancing fresh food sales forecasting and uncertainty estimation

Shangxue Luo, Zhenkun Zhou, Tao Ren

Intelligent Data Analysis: An International Journal

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Announcement

First published 2003-11

Is 75% of the Sales Promotion Bump Due to Brand Switching? No,Only 33% Is

Harald J. Van Heerde, Sachin Gupta, Dick R. Wittink

Journal of Marketing Research

Open access

Research article

First published 2025-12

Decomposing Residential Resale House Prices into Structure and Land Components

Erwin Diewert, Ning Huang

Journal of Official Statistics

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Research article

First published 1993-8

Analysing Sales Variances: A Microeconomic Approach

R.J. Pollard, P.R. Steffens, G. Alford

Australasian Marketing Journal

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Research article

First published 1988-11

Impact of Sales Promotions on when,what,and how Much to Buy

Sunil Gupta

Journal of Marketing Research

Open access

Research article

First published 2020-12

Developing Land and Structure Price Indices for Ottawa Condominium Apartments

Kate Burnett-Isaacs, Ning Huang, W. Erwin Diewert

Journal of Official Statistics

Retricted access

Research article

First published 2014-6

Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data

Ye Hu, Rex Yuxing Du, Sina Damangir

Journal of Marketing Research

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Research article

First published 2013-9

Bivariate Analysis of the Relationship between Advertising and Sales

Mandeep Mahendru, Kalyan K. De

Asia-Pacific Journal of Management Research and Innovation

Open access

Research article

First published 2023-9

A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category

Kristopher O. Keller, Jonne Y. Guyt

Journal of Marketing

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