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Articles (24)

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1-10 of 24 results for sales‐advertising dynamics

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Select article: Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies

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Research article

First published 2009-01

Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies

Xiuli He, Ashutosh Prasad, Suresh P. Sethi

Production and Operations Management

Select article: Discovering how Advertising Grows Sales and Builds Brands

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Research article

First published 2012-12

Discovering how Advertising Grows Sales and Builds Brands

Norris I. Bruce, Kay Peters, Prasad A. Naik

Journal of Marketing Research

Select article: Advertising and Consumer Awareness of New,Differentiated Products

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Research article

First published 2012-12

Advertising and Consumer Awareness of New,Differentiated Products

Alicia Barroso, Gerard Llobet

Journal of Marketing Research

Select article: Reasons for Market Evolution and Budgeting Implications

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Research article

First published 2008-9

Reasons for Market Evolution and Budgeting Implications

Fang Wang, Xiao-Ping (Steven) Zhang

Journal of Marketing

Select article: Modeling Sales-Advertising Relationships: An Integrated Time Series–Econometric Approach

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Research article

First published 1983-8

Modeling Sales-Advertising Relationships: An Integrated Time Series–Econometric Approach

Robert P. Leone

Journal of Marketing Research

Select article: Cooperative Advertising in a Dynamic Three‐Echelon Supply Chain

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Research article

First published 2021-11

Cooperative Advertising in a Dynamic Three‐Echelon Supply Chain

Adrian Patrick Kennedy, Suresh P. Sethi, Chi Chung Siu [...]

Production and Operations Management

Select article: A Mobile Platform's In‐App Advertising Contract Under Agency Pricing for App Sales

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Research article

First published 2017-02

A Mobile Platform's In‐App Advertising Contract Under Agency Pricing for App Sales

Lin Hao, Hong Guo, Robert F. Easley

Production and Operations Management

Select article: Advertising Strategies in a Dynamic Oligopoly

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Research article

First published 1995-5

Advertising Strategies in a Dynamic Oligopoly

Gary M. Erickson

Journal of Marketing Research

Select article: Spatiotemporal Allocation of Advertising Budgets

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Research article

First published 2012-2

Spatiotemporal Allocation of Advertising Budgets

Ashwin Aravindakshan, Kay Peters, Prasad A. Naik

Journal of Marketing Research

Select article: The Long-Term Effect of Marketing Strategy on Brand Sales

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Research article

First published 2010-10

The Long-Term Effect of Marketing Strategy on Brand Sales

M. Berk Ataman, Harald J. Van Heerde, Carl F. Mela

Journal of Marketing Research

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