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1-4 of 4 results for sale price display location

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Research article

First published 2013-7

Consumer Evaluations of Sale Prices: Role of the Subtraction Principle

Abhijit Biswas, Sandeep Bhowmick, Abhijit Guha [...]

Journal of Marketing

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Research article

First published 1974-8

Ronald C. Curhan

Journal of Marketing Research

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Research article

First published 1996-02

James C. Makens, John T. Bowen

Cornell Hospitality Quarterly

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Research article

First published 2000-7

Ajoy Muralidhar, Jenn Meyer, David Abrams [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting