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Research article

First published 2021-12

Depicting the Prototype Change in Rural Consumer Behaviour: An Empirical Survey on Online Purchase Intention

Indrajit Ghosal, Bikram Prasad, Mukti Prakash Behera [...]

Paradigm: A Management Research Journal

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Research article

First published 2002-7

Comparison of Rural and Urban Consumer Behaviour in Punjab and Chandigarh: An Empirical Study

B.S. Bhatia, Anupam Bawa

Management and Labour Studies

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Research article

First published 2010-4

The Impact of Service Quality Dimensions on Consumers Behavioural Intention in Rural Banking

S. Manimaran

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2024-8

Investigating the Behavior of Consumers Using Digital Payment: Comparative Study between Rural and Urban Areas

Priyanka Yadav, Anshul Jain, Nitish Pathak [...]

Intelligent Decision Technologies

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Research article

First published 2021-10

Structural Equation Modelling of Properties That Trigger Purchaser’s Confidence in Acquisition of Products and Consumer’s Brand Choice in Rural Areas

Akansha Madan

International Journal of Rural Management

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Research article

First published 1998-9

Consumers' Apparel and Home Furnishings Inshopping Behavior in Rural Communities

Nancy J. Miller, Sherry Schofield-Tomschin, Soyoung Kim

Clothing and Textiles Research Journal

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Research article

First published 2012-9

Understanding the Rural Consumer's Behaviour in the Context of his Ecosystem: A Telecommunication Perspective

Saroj Kumar Mohanta, Abhishek Mishra, Satya Dash

International Journal of Market Research

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Research article

First published 2009-6

The Power of Sun: An Empirical Study on the Rural Consumer Buying Behaviour of Solar Products in Rajasthan

Anagha Shukre

Abhigyan

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Research article

First published 2010-10

An Analysis of Buying Behavior of Rural and Urban Consumer in Sagar District with Reference to Utility Pattern of Mobile Phone

Anil Mishra

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2012-4

Urban Orientation of Rural Consumers: Implication for Consumer Goods Distribution

Pingali Venugopal

International Journal of Rural Management

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