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Research article

First published 2010-8

The Efficiency of ‘In-Play’ Australian Rules Football Betting Markets

Richard Ryall, Anthony Bedford

International Journal of Sport Finance

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Research article

First published 2012-1

Maximum likelihood function used to calculate confidence of association rules in market baskets

Arijit Chatterjee, William Perrizo

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2010-3

An Empirical Examination of the “Rule of Three”: Strategy Implications for Top Management,Marketers,and Investors

Can Uslay, Z. Ayca Altintig, Robert D. Winsor

Journal of Marketing

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Research article

First published 2026

Exploration of Trustworthy Association Rules for Market Basket Analysis

Atreyee Datta, Kalyani Mali, Subrata Datta [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2013-2

Evaluating time variations to identify valuable association rules in market basket analysis

Vasilios Papavasileiou, Athanasios Tsadiras

Intelligent Decision Technologies

Open access

Research article

First published 2021-4

The Accuracy of the Tick Rule in the Bitcoin Market

Donglian Ma, Pengxiang Zhai

Sage Open

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Research article

First published 2000-01

Developing New Rules for New Markets

John H. Roberts

Journal of the Academy of Marketing Science

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Research article

First published 2002-08

Market Efficiency and a Profitable Betting Rule

Rodney J. Paul, Andrew P. Weinbach

Journal of Sports Economics

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Research article

First published 2007-7

Fuzzy rule base for consumer trustworthiness in Internet marketing: An interactive fuzzy rule classification approach

Chandan Chakraborty, Debjani Chakraborty

Intelligent Data Analysis: An International Journal

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Research article

First published 1999-10

Market Capture Models under Various Customer-Choice Rules

D Serra, H A Eiselt, G Laporte [...]

Environment and Planning B: Urban Analytics and City Science

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