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Research article

First published 2011-3

Dynamics of the Relationship between Mutual Funds Investment Flow and Stock Market Returns in India

P.K. Mishra

Vision: The Journal of Business Perspective

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Research article

First published 2013-2

Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets

Anita Luo, V. Kumar

Journal of Marketing Research

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Research article

First published 2002-9

Why Pharmaceutical Marketers Must Measure Return on Investment to Ensure Profitable eDetailing Campaigns

Andrée Bates, Edwin Bailey, Indira Rajyaguru

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2009-7

An Empirical Analysis of Foreign Institutional Investment and Stock Market Returns in India

P. Srinivasan, K. Sham Bhat

Foreign Trade Review

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Research article

First published 2004-10

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions

Sridhar Narayanan, Ramarao Desiraju, Pradeep K. Chintagunta

Journal of Marketing

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Research article

First published 2025-5

A Suite of Metrics to Understand Return on Investments in Customers

Neil Bendle, Paul Farris, Raj Venkatesan [...]

Journal of Interactive Marketing

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Research article

First published 2014-5

Destination Marketing of Australia

Larry Dwyer, Tien Pham, Peter Forsyth [...]

Journal of Travel Research

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Other

First published 1966-1

What is the “Return on Investment” in Marketing Research?

Dik Warren Twedt

Journal of Marketing

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Research article

First published 2009-1

Product Innovations,Advertising,and Stock Returns

Shuba Srinivasan, Koen Pauwels, Jorge Silva-Risso [...]

Journal of Marketing

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Book review

First published 2023-11

Book review: John C. Bogle,The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns

Sarveshwar Kumar Inani

Vision: The Journal of Business Perspective

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