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1-10 of 20 results for retailer coupons

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Select article: Measuring and Managing Returns from Retailer-Customized Coupon Campaigns

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Research article

First published 2012-1

Measuring and Managing Returns from Retailer-Customized Coupon Campaigns

Rajkumar Venkatesan, Paul W. Farris

Journal of Marketing

Select article: Double Couponing and Retail Pricing in a Couponed Product Category

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Research article

First published 1995-11

Double Couponing and Retail Pricing in a Couponed Product Category

Trichy V. Krishnan, Ram C. Rao

Journal of Marketing Research

Select article: The Impact of Retail Coupons

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Research article

First published 1965-10

The Impact of Retail Coupons

A. C. Nielsen

Journal of Marketing

Select article: Coordinating Price Reductions and Coupon Events

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Research article

First published 2004-11

Coordinating Price Reductions and Coupon Events

Eric T. Anderson, Inseong Song

Journal of Marketing Research

Select article: Price Discrimination using in-Store Merchandising

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Research article

First published 1996-1

Price Discrimination using in-Store Merchandising

Sanjay K. Dhar, Stephen J. Hoch

Journal of Marketing

Select article: Advance-selling strategies under platform competition

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Research article

First published 2025-11

Advance-selling strategies under platform competition

Zhi-jian Zhang, Chao-hao Li, Guang-quan Li [...]

Australian Journal of Management

Select article: A Structural Equations Analysis of the Impact of Price Promotions on Store Performance

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Research article

First published 1988-2

A Structural Equations Analysis of the Impact of Price Promotions on Store Performance

Rockney G. Walters, Scott B. Mackenzie

Journal of Marketing Research

Select article: Optimal Marketing Strategies for a Customer Data Intermediary

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Research article

First published 2007-11

Optimal Marketing Strategies for a Customer Data Intermediary

Joseph Pancras, K. Sudhir

Journal of Marketing Research

Select article: Predicting Mobile Advertising Response Using Consumer Colocation Networks

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Research article

First published 2017-7

Predicting Mobile Advertising Response Using Consumer Colocation Networks

Peter Pal Zubcsek, Zsolt Katona, Miklos Sarvary

Journal of Marketing

Select article: How Geographic Variation Persists: Comments on “Consumer Packaged Goods in the United States: National Brands,Local Branding”

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Research article

First published 2007-2

How Geographic Variation Persists: Comments on “Consumer Packaged Goods in the United States: National Brands,Local Branding”

Michael W. Kruger

Journal of Marketing Research

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