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Research article

First published 2016-3

Act Like a Retailer,Think Like a Brand: An Overview of Retailer Brand Equity and Agenda for Future Research in Indian Context

Rashmi, Hamendra Dangi

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2023-2

Influence of the Internet on Retailer’s Perceived Quality in the Generation of Retailer’s Brand Equity

Valentín Gallart-Camahort, Luis Callarisa Fiol, Javier Sánchez García

Vision: The Journal of Business Perspective

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Research article

First published 2010-5

Brand Equity Management in a Multichannel,Multimedia Retail Environment

Kevin Lane Keller

Journal of Interactive Marketing

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Research article

First published 1999-8

Brand Equity Dilution: Retailer Display and Context Brand Effects

Lauranne Buchanan, Carolyn J. Simmons, Barbara A. Bickart

Journal of Marketing Research

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Research article

First published 2013-5

Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

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Research article

First published 2017-1

The Clash of the Titans: On Retailer and Manufacturer Vulnerability in Conflict Delistings

Sara Van der Maelen, Els Breugelmans, Kathleen Cleeren

Journal of Marketing

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Research article

First published 2008-11

Customer Equity Drivers and Future Sales

Verena Vogel, Heiner Evanschitzky, B. Ramaseshan

Journal of Marketing

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Research article

First published 2006-11

Linking Brand Equity to Customer Equity

Robert P. Leone, Vithala R. Rao, Kevin Lane Keller [...]

Journal of Service Research

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Research article

First published 2016-2

Holistic Consumer Evaluation of Retail Corporate Brands and Impact on Consumer Loyalty Intentions

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

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Research article

First published 2017-8

Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

Rajesh Sharma

Management and Labour Studies

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