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Articles (224)

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1-10 of 224 results for retailer advertising

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Select article: Mapping Spatial Heterogeneity in Retail Advertising Effectiveness

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Research article

First published 2025-12

Mapping Spatial Heterogeneity in Retail Advertising Effectiveness

Bowen Luo, Bhoomija Ranjan

Journal of Marketing Research

Select article: Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing

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Research article

First published 2024

Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing

Haoyan Sun, Eric (Er) Fang, Beibei Dong [...]

Production and Operations Management

Select article: Advertising Trends and the Small Retailer *

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Research article

First published 1980-4

Advertising Trends and the Small Retailer *

Charles H. Patti, Bruce J. Walker

Entrepreneurship Theory and Practice

Select article: Analysis of Retailer Advertising Behavior

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Research article

First published 1966-11

Analysis of Retailer Advertising Behavior

William F. Massy, Ronald E. Frank

Journal of Marketing Research

Select article: Regulation of Retail Newspaper Advertising

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Research article

First published 1976-7

Regulation of Retail Newspaper Advertising

James R. Krum, Stephen K. Keiser

Journal of Marketing

Select article: Consumer Appraisal of Retail Price Advertisements

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Note

First published 1974-7

Consumer Appraisal of Retail Price Advertisements

Joseph N. Fry, Gordon H. McDougall

Journal of Marketing

Select article: The Effects of Reference Prices in Retail Advertisements

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Research article

First published 1981-3

The Effects of Reference Prices in Retail Advertisements

Edward A. Blair, E. Laird Landon

Journal of Marketing

Select article: A Serial Mediation of Deceptive Discount Advertising Effects in Online Retailing

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Research article

First published 2023-06

A Serial Mediation of Deceptive Discount Advertising Effects in Online Retailing

Zeph M.C. van Berlo, Hannah Bock

Cyberpsychology,Behavior,and Social Networking

Select article: Attributional Bias in Predictions of Retail Advertising Content Preferences

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Other

First published 1990-12

Attributional Bias in Predictions of Retail Advertising Content Preferences

Ann Marie Major

Journalism & Mass Communication Quarterly

Select article: Improving Students’ Understanding of the Retail Advertising Budgeting Process

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Research article

First published 2000-08

Improving Students’ Understanding of the Retail Advertising Budgeting Process

Myron Gable, Lynn Harris, Ann Fairhurst [...]

Journal of Marketing Education

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