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Articles (145)

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1-10 of 145 results for retail-store brand

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Select article: Measuring the Effect of Retail Store Promotions on Brand and Store Substitution

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First published 1988-5

Measuring the Effect of Retail Store Promotions on Brand and Store Substitution

V. Kumar, Robert P. Leone

Journal of Marketing Research

Select article: An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

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Research article

First published 2004-1

An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

Kusum L. Ailawadi, Bari Harlam

Journal of Marketing

Select article: Perceived image and attitude towards private label brands in emerging countries: What moderation of store association to a local or international retailer?

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Research article

First published 2020-9

Perceived image and attitude towards private label brands in emerging countries: What moderation of store association to a local or international retailer?

Mbaye Fall Diallo

Recherche et Applications en Marketing (English Edition)

Select article: Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

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Research article

First published 2018-12

Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

Jérôme Lacœuilhe, Didier Louis, Cindy Lombart

Recherche et Applications en Marketing (English Edition)

Select article: Impact of lighting design on brand image for fashion retail stores

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Research article

First published 2015-10

Impact of lighting design on brand image for fashion retail stores

T Schielke, M Leudesdorff

Lighting Research & Technology

Select article: Promotion Profitability for a Retailer: The Role of Promotion,Brand,Category,and Store Characteristics

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Research article

First published 2006-11

Promotion Profitability for a Retailer: The Role of Promotion,Brand,Category,and Store Characteristics

Kusum L. Ailawadi, Bari A. Harlam, Jacques César [...]

Journal of Marketing Research

Select article: Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment

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Research article

First published 1991-5

Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment

Albert C. Bemmaor, Dominique Mouchoux

Journal of Marketing Research

Select article: Evaluation of Factors Influencing Exclusive Brand Store Choice: An Investigation in the Indian Retail Sector

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Research article

First published 2018-12

Evaluation of Factors Influencing Exclusive Brand Store Choice: An Investigation in the Indian Retail Sector

Arif Hasan

Vision: The Journal of Business Perspective

Select article: Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?

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Research article

First published 2015-02

Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?

Jun Ru, Ruixia Shi, Jun Zhang

Production and Operations Management

Select article: The Country of Brand Communication in the Retail Setting: An Analysis of Italian Products in China

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Research article

First published 2015-11

The Country of Brand Communication in the Retail Setting: An Analysis of Italian Products in China

Lala Hu, Francesca Checchinato

Australasian Marketing Journal

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