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Articles (471)

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1-10 of 471 results for retail promotion

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Select article: Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing

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Research article

First published 2024

Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing

Haoyan Sun, Eric (Er) Fang, Beibei Dong [...]

Production and Operations Management

Select article: An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains

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Research article

First published 2024-5

An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains

Laurent Maubisson, Rémi Mencarelli, Arnaud Rivière

International Journal of Market Research

Select article: Promotion Profitability for a Retailer: The Role of Promotion,Brand,Category,and Store Characteristics

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Research article

First published 2006-11

Promotion Profitability for a Retailer: The Role of Promotion,Brand,Category,and Store Characteristics

Kusum L. Ailawadi, Bari A. Harlam, Jacques César [...]

Journal of Marketing Research

Select article: The Influence of Culture on Retail Sales Promotion Use in Chinese Supermarkets

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Research article

First published 2006-12

The Influence of Culture on Retail Sales Promotion Use in Chinese Supermarkets

Lisa S. McNeill

Australasian Marketing Journal

Select article: Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail

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Research article

First published 2023-4

Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail

Jillian Hmurovic, Cait Lamberton, Kelly Goldsmith

Journal of Marketing Research

Select article: Explaining the Variation in Short-Term Sales Response to Retail Price Promotions

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Research article

First published 1995-06

Explaining the Variation in Short-Term Sales Response to Retail Price Promotions

V. Kumar, Arun Pereira

Journal of the Academy of Marketing Science

Select article: Managing Promotion Program Participation within Manufacturer–Retailer Relationships

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Research article

First published 1998-1

Managing Promotion Program Participation within Manufacturer–Retailer Relationships

John P. Murry, Jan B. Heide

Journal of Marketing

Select article: Measuring the Effect of Retail Store Promotions on Brand and Store Substitution

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Note

First published 1988-5

Measuring the Effect of Retail Store Promotions on Brand and Store Substitution

V. Kumar, Robert P. Leone

Journal of Marketing Research

Select article: Assessing the Impact of Retail Price Promotions on Product Substitution,Complementary Purchase,and Interstore Sales Displacement

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Research article

First published 1991-4

Assessing the Impact of Retail Price Promotions on Product Substitution,Complementary Purchase,and Interstore Sales Displacement

Rockney G. Walters

Journal of Marketing

Select article: Exploring the deployment and adoption of RFID-enabled retail promotions management

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Research article

First published 2010-5

Exploring the deployment and adoption of RFID-enabled retail promotions management

Cleopatra Bardaki, Panos Kourouthanassis, Katerina Pramatari

International Journal of RF Technologies

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