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First published 2023-2

Influence of the Internet on Retailer’s Perceived Quality in the Generation of Retailer’s Brand Equity

Valentín Gallart-Camahort, Luis Callarisa Fiol, Javier Sánchez García

Vision: The Journal of Business Perspective

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Research article

First published 2016-3

Act Like a Retailer,Think Like a Brand: An Overview of Retailer Brand Equity and Agenda for Future Research in Indian Context

Rashmi, Hamendra Dangi

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2010-5

Brand Equity Management in a Multichannel,Multimedia Retail Environment

Kevin Lane Keller

Journal of Interactive Marketing

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Research article

First published 1994-03

Pay Equity: A Look at Retail Buyers

Lisa A. Phillips, Brenda J. Sternquist

Clothing and Textiles Research Journal

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Research article

First published 2016-12

Equity Investment Decisions: Determinants for Retail Investors

Sangita Choudhary

Jindal Management Journal

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Research article

First published 1999-8

Brand Equity Dilution: Retailer Display and Context Brand Effects

Lauranne Buchanan, Carolyn J. Simmons, Barbara A. Bickart

Journal of Marketing Research

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Research article

First published 2021-6

Building Store Equity: Role of Store Image,Consumer Satisfaction,and Store Loyalty in the Indian Retail Market

Rajesh Sharma, Joy Patra

Jindal Management Journal

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Research article

First published 2013-5

Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

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Research article

First published 2012-9

Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequences of Fee and Free Returns

Amanda B. Bower, James G. Maxham

Journal of Marketing

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Research article

First published 2026-3

Feasibility and Impact of Local Retail Tobacco Policy in the United States: Views From Research and Practice

Todd Combs, Veronica L. Chaitan, Margaret Mahoney

Health Promotion Practice

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