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Research article

First published 2017-09

Managing Retail Budget Allocation between Store Labor and Marketing Activities

Olga Perdikaki, Subodha Kumar, Chelliah Sriskandarajah

Production and Operations Management

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Research article

First published 2007-8

Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry

Miguel I. Gómez, Vithala R. Rao, Edward W. Mclaughlin

Journal of Marketing Research

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Research article

First published 2014-3

Market Development by Multinational Brands: Empirical Evidence from Indian Fast Food Retailing Business

Jaydeep Mukherjee

Vision: The Journal of Business Perspective

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Research article

First published 2016-07

Duality Approaches to Economic Lot‐Sizing Games

Xin Chen, Jiawei Zhang

Production and Operations Management

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Research article

First published 2013-8

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign

Peter J. Danaher, Tracey S. Dagger

Journal of Marketing Research

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Research article

First published 2014-7

Price Promotion for Emotional Impact

Aylin Aydinli, Marco Bertini, Anja Lambrecht

Journal of Marketing

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Research article

First published 2019-2

Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness

Saeid Vafainia, Els Breugelmans, Tammo Bijmolt

Journal of Interactive Marketing

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Research article

First published 2006-11

A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface

Timothy M. Smith, Srinath Gopalakrishna, Rabikar Chatterjee

Journal of Marketing Research

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Research article

First published 2025

Sugar-sweetened beverages in India: Price elasticity,affordability,and taxation

Rijo M John, Rachita Gupta, Mark Goodchild [...]

Nutrition and Health

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Research article

First published 1984-6

Corporate Justice: Some Preliminary Thoughts *

Philip C Stenning, Clifford D Shearing

Journal of Criminology

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