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Articles (63)

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1-10 of 63 results for restaurant marketing strategies

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Select article: What are the Primary Drivers of Marketing Success?: Evidence From Brand-Level Data on Restaurants

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Research article

First published 2024-11

What are the Primary Drivers of Marketing Success?: Evidence From Brand-Level Data on Restaurants

Michael Lynn

Cornell Hospitality Quarterly

Select article: Market Segmentation Based on Tourists’ Dining Preferences

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Research article

First published 2002-11

Market Segmentation Based on Tourists’ Dining Preferences

Atila Yüksel, Fisun Yüksel

Journal of Hospitality & Tourism Research

Select article: An Analysis of Restaurant Characteristics and Meal Prices in Melbourne,Australia

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Research article

First published 1996-3

An Analysis of Restaurant Characteristics and Meal Prices in Melbourne,Australia

Pemasiri J. Gunawardana, Inka I. Havrila

Tourism Economics

Select article: Food–Wine Pairing Suggestions as a Risk Reduction Strategy

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Research article

First published 2016-8

Food–Wine Pairing Suggestions as a Risk Reduction Strategy

Lohyd Terrier, Anne-Laure Jaquinet

Psychological Reports

Select article: Innovation through acquisition

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Research article

First published 1994-06

Innovation through acquisition

Bradford T. Hudson

Cornell Hospitality Quarterly

Select article: Crowding Out or Cashing In? The Divergent Effects of Public–private Partnerships on the Market Value of Restaurants

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Research article

First published 2025

Crowding Out or Cashing In? The Divergent Effects of Public–private Partnerships on the Market Value of Restaurants

Daniel Catala-Perez, Juan Luis Nicolau

Journal of Hospitality & Tourism Research

Select article: On Mass Distribution

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Research article

First published 2001-03

On Mass Distribution

Joel I. Nelson

Journal of Consumer Culture

Select article: Which Type of M&A Makes an Acquiring Restaurant Firm a Star? Profit-Driven Versus Growth-Driven M&A

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Research article

First published 2022-8

Which Type of M&A Makes an Acquiring Restaurant Firm a Star? Profit-Driven Versus Growth-Driven M&A

Sung Gyun Mun, Yoon Koh, SooCheong (Shawn) Jang

Cornell Hospitality Quarterly

Select article: A Timing Strategy for Investments in U.S. Hospitality Stocks

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Research article

First published 2012-8

A Timing Strategy for Investments in U.S. Hospitality Stocks

Chen Ming-Hsiang

Journal of Hospitality & Tourism Research

Select article: The Behavioral and Intermediate Effects of Advertising on Firm Performance: An Empirical Investigation of the Restaurant Industry

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Research article

First published 2018-2

The Behavioral and Intermediate Effects of Advertising on Firm Performance: An Empirical Investigation of the Restaurant Industry

Jewoo Kim, Jinhyun Jun, Liang (Rebecca) Tang [...]

Journal of Hospitality & Tourism Research

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