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Articles (378)

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1-10 of 378 results for restaurant marketing

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Select article: Tourists’ use of restaurant webpages: Is the internet a critical marketing tool?

Retricted access

Research article

First published 2005-03

Tourists’ use of restaurant webpages: Is the internet a critical marketing tool?

Stephen W. Litvin, Julia E. Blose, Stephen T. Laird

Journal of Vacation Marketing

Select article: Critical Success Factors for Franchised Restaurants Entering the Kenyan Market

Open access

Research article

First published 2015-10

Critical Success Factors for Franchised Restaurants Entering the Kenyan Market

Lucy Gikonyo, Adele Berndt, Joseph Wadawi

Sage Open

Select article: Supplier Slip-Ups: How Malpractices Can Bite Into Restaurant Market Value

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Research article

First published 2026-2

Supplier Slip-Ups: How Malpractices Can Bite Into Restaurant Market Value

James Raad, Felipe Ruiz-Moreno, Juan Luis Nicolau

Journal of Hospitality & Tourism Research

Select article: US Restaurant Companies' Green Marketing via Company Websites: Impact on Financial Performance

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Research article

First published 2011-10

US Restaurant Companies' Green Marketing via Company Websites: Impact on Financial Performance

Sunny Ham, Seoki Lee

Tourism Economics

Select article: What are the Primary Drivers of Marketing Success?: Evidence From Brand-Level Data on Restaurants

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Research article

First published 2024-11

What are the Primary Drivers of Marketing Success?: Evidence From Brand-Level Data on Restaurants

Michael Lynn

Cornell Hospitality Quarterly

Select article: A market approach to social value co-creation: Findings and implications from “Mageires” the social restaurant

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Research article

First published 2019-3

A market approach to social value co-creation: Findings and implications from “Mageires” the social restaurant

Marianna Sigala

Marketing Theory

Select article: Examination of Restaurant Quality,Relationship Benefits,and Customer Reciprocity From the Perspective of Relationship Marketing Investments

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Research article

First published 2017-1

Examination of Restaurant Quality,Relationship Benefits,and Customer Reciprocity From the Perspective of Relationship Marketing Investments

Kisang Ryu, Jin-Soo Lee

Journal of Hospitality & Tourism Research

Select article: The Impact of Social Media Marketing on Consumers’ Buying Decisions in the Restaurant Industry: Mediating Role of Trustworthiness

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Research article

First published 2025-6

The Impact of Social Media Marketing on Consumers’ Buying Decisions in the Restaurant Industry: Mediating Role of Trustworthiness

Most. Tahura Pervin, Md. Rahat Khan

Jindal Management Journal

Select article: A Research Approach to Restaurant Marketing

Retricted access

Research article

First published 1977-02

A Research Approach to Restaurant Marketing

William R. Swinyard

Cornell Hospitality Quarterly

Select article: Restaurant Marketing on the Worldwide Web

Retricted access

Research article

First published 1996-02

Restaurant Marketing on the Worldwide Web

Jamie Murphy, Edward Forrest, C. Edward Wotring

Cornell Hospitality Quarterly

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