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Articles (108)

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1-10 of 108 results for restaurant brands

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Select article: Family Restaurant Brand Personality and Its Impact On Customer's eMotion,Satisfaction,and Brand Loyalty

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Research article

First published 2009-08

Family Restaurant Brand Personality and Its Impact On Customer's eMotion,Satisfaction,and Brand Loyalty

Yong-Ki Lee, Ki-Joon Back, Jin-Young Kim

Journal of Hospitality & Tourism Research

Select article: Dimensions of Brand Equity in the Chain Restaurant Industry

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Research article

First published 2011-11

Dimensions of Brand Equity in the Chain Restaurant Industry

Sunghyup Sean Hyun, Wansoo Kim

Cornell Hospitality Quarterly

Select article: Hotel restaurant co-branding: The relationship of perceived brand fit with intention to purchase

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Other

First published 2011-10

Hotel restaurant co-branding: The relationship of perceived brand fit with intention to purchase

Ann Suwaree Ashton, Noel Scott

Journal of Vacation Marketing

Select article: Impact of Brand Diversification on Firm Performance: A Study of Restaurant Firms

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Research article

First published 2011-8

Impact of Brand Diversification on Firm Performance: A Study of Restaurant Firms

Kyuwan Choi, Kyung Ho Kang, Seoki Lee [...]

Tourism Economics

Select article: A financial approach-based measurement of brand equity in the restaurant industry

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Research article

First published 2017-11

A financial approach-based measurement of brand equity in the restaurant industry

Serin Choi, Kyuwan Choi, Seoki Lee [...]

Tourism Economics

Select article: Travelers’ Takes on Hotel—Restaurant Co-Branding: Insights for China

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Research article

First published 2010-5

Travelers’ Takes on Hotel—Restaurant Co-Branding: Insights for China

Basak Denizci Guillet, Asli D. A. Tasci

Journal of Hospitality & Tourism Research

Select article: Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry

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Research article

First published 2019-6

Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry

Michael S Lin, Yeasun K Chung

Tourism Economics

Select article: What are the Primary Drivers of Marketing Success?: Evidence From Brand-Level Data on Restaurants

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Research article

First published 2024-11

What are the Primary Drivers of Marketing Success?: Evidence From Brand-Level Data on Restaurants

Cornell Hospitality Quarterly

Select article: Face Gain and Face Loss in Restaurant Consumers’ Brand Advocate Behaviors

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Research article

First published 2019-3

Face Gain and Face Loss in Restaurant Consumers’ Brand Advocate Behaviors

Yu-Shan (Sandy) Huang, Yao-Chin Wang, Pei-Jou Kuo

Journal of Hospitality & Tourism Research

Select article: Hotel-Restaurant Co-Branding

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Research article

First published 1997-10

Hotel-Restaurant Co-Branding

Juliette M. Boone

Cornell Hospitality Quarterly

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