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Research article

First published 2018-2

The Behavioral and Intermediate Effects of Advertising on Firm Performance: An Empirical Investigation of the Restaurant Industry

Jewoo Kim, Jinhyun Jun, Liang (Rebecca) Tang [...]

Journal of Hospitality & Tourism Research

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Research article

First published 2002-11

The Use of Narrative Appeals in Promoting Restaurant Experiences

Anna S. Mattila

Journal of Hospitality & Tourism Research

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Other

First published 1989-02

Restaurant Advertising

Michael M. Lefever

Cornell Hospitality Quarterly

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Research article

First published 1982-05

Restaurant Advertising

Robert C. Lewis, Venkat Chandrasekar

Cornell Hospitality Quarterly

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Research article

First published 2013-5

The Influences of Verbal Smell References in Radio Advertisements

Eric A. Davis, Vincent P. Magnini, Pamela A. Weaver [...]

Journal of Hospitality & Tourism Research

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Research article

First published 2017-11

Advertising spending,firm performance,and the moderating impact of CSR

A. George Assaf, Alexander Josiassen, Jin Sun Ahn [...]

Tourism Economics

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Research article

First published 2016-8

Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

Navdeep S. Sahni

Journal of Marketing Research

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Research article

First published 2006-12

Income and Expenditure in the Tourism Industry: Time Series Evidence from Cyprus

Charalambos Louca

Tourism Economics

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Other

First published 1981-02

Newspapers

Harry A. Egbert

Cornell Hospitality Quarterly

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Research article

First published 1994-06

Status and Outlook of the Chain-Restaurant Industry

Ronald N. Paul

Cornell Hospitality Quarterly

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