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1-10 of 6624 results for responsible marketing

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Select article: Changing Perceptions of Marketing Ethics and Social Responsibility in Principles of Marketing

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Research article

First published 2021-8

Changing Perceptions of Marketing Ethics and Social Responsibility in Principles of Marketing

Christopher D. Hopkins, O. C. Ferrell, Linda Ferrell [...]

Journal of Marketing Education

Select article: The Convergence of Sustainability and Marketing: Transforming Marketing to Respond to a New World

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Research article

First published 2022-5

The Convergence of Sustainability and Marketing: Transforming Marketing to Respond to a New World

Ruth N. Bolton

Australasian Marketing Journal

Select article: “Socially Responsible Marketing” To,With,and For Impoverished Populations

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Research article

First published 2022-12

“Socially Responsible Marketing” To,With,and For Impoverished Populations

Nicholas J.C. Santos

Journal of Macromarketing

Select article: Socially Responsible (Macro-Social) Marketing

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Research article

First published 2022-12

Socially Responsible (Macro-Social) Marketing

Ann-Marie Kennedy, Johnpaul Smith

Journal of Macromarketing

Select article: Normative Perspectives for Ethical and Socially Responsible Marketing

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Research article

First published 2006-12

Normative Perspectives for Ethical and Socially Responsible Marketing

Gene R. Laczniak, Patrick E. Murphy

Journal of Macromarketing

Select article: Socially Responsible Marketing (SRM): Broader,Deeper,and Ever Greater

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Research article

First published 2022-12

Socially Responsible Marketing (SRM): Broader,Deeper,and Ever Greater

Gene Laczniak, Clifford Shultz

Journal of Macromarketing

Select article: Broadening the Definition of Socially Responsible Marketing

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Research article

First published 2022-12

Broadening the Definition of Socially Responsible Marketing

Linda Ferrell, O.C. Ferrell

Journal of Macromarketing

Select article: Marketing Response Modelling: Impact of Digital Marketing for a Luxury Car Brand

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Research article

First published 2019-11

Marketing Response Modelling: Impact of Digital Marketing for a Luxury Car Brand

Mihir Dash, Kshitiz Sharma

Journal of Creative Communications

Select article: In Search of Platforms to Increase Market Responsiveness: Evidence from Foreign Subsidiaries

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Research article

First published 2009-6

In Search of Platforms to Increase Market Responsiveness: Evidence from Foreign Subsidiaries

Ruby P. Lee, Qimei Chen, Xiongwen Lu

Journal of International Marketing

Select article: The market acceptance of corporate social responsibility: a comparison across six countries/regions

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Research article

First published 2012-8

The market acceptance of corporate social responsibility: a comparison across six countries/regions

Ron Bird, Francesco Momenté, Francesco Reggiani

Australian Journal of Management

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