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Articles (9)

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1-9 of 9 results for resistance to negative brand information

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Select article: Investigating the Transformative Power of Brand Love in Destination Crisis Recovery

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Research article

First published 2026-2

Investigating the Transformative Power of Brand Love in Destination Crisis Recovery

Hui Zhang, Hong Zhu

Journal of Travel Research

Select article: I am Addicted to You My Love: Exploring the Crucial Significance of Brand Addiction

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Research article

First published 2023

I am Addicted to You My Love: Exploring the Crucial Significance of Brand Addiction

Vivek Pani Gumparthi, Deepti Jog, Preeti Sharma

Vision: The Journal of Business Perspective

Select article: Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

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Research article

First published 2018-7

Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

Kevin Kam Fung So, Laurie Wu, Lina Xiong [...]

Journal of Travel Research

Select article: Cultivating Customers’ Resilience to the Negative Word of Mouth: An Empirical Analysis of the Telecommunication Industry in Tanzania

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Research article

First published 2023

Cultivating Customers’ Resilience to the Negative Word of Mouth: An Empirical Analysis of the Telecommunication Industry in Tanzania

David Amani

FIIB Business Review

Select article: Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression

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Research article

First published 2007-5

Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression

A.V. Muthukrishnan, Amitava Chattopadhyay

Journal of Marketing Research

Select article: Brand Love

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Research article

First published 2012-3

Brand Love

Rajeev Batra, Aaron Ahuvia, Richard P. Bagozzi

Journal of Marketing

Select article: Do Consumers’ Personality Traits Play a Role in the Model of Antecedents and Outcomes of Brand Love? An Empirical Investigation Among Apparel Brand Consumers

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Research article

First published 2025

Do Consumers’ Personality Traits Play a Role in the Model of Antecedents and Outcomes of Brand Love? An Empirical Investigation Among Apparel Brand Consumers

Thalhath P., Velmurugan P. S.

Vision: The Journal of Business Perspective

Select article: Does Bad Medical News Reduce Preferences for Generic Drugs?

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Research article

First published 2024-1

Does Bad Medical News Reduce Preferences for Generic Drugs?

Manuel Hermosilla, Andrew T. Ching

Journal of Marketing

Select article: Early Cancer Screening and a New Safe and Effective Therapy for Cancer & Intractable Pain due to Infections Using Selective Drug Uptake Enhancement Methods,Anti-Viral Agents,and the Removal of Mercury,and Factors Which Inhibit the Therapeutic Effects: Studies Based on Bi-Digital O-Ring Test Evaluation

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Research article

First published 1997-11

Early Cancer Screening and a New Safe and Effective Therapy for Cancer & Intractable Pain due to Infections Using Selective Drug Uptake Enhancement Methods,Anti-Viral Agents,and the Removal of Mercury,and Factors Which Inhibit the Therapeutic Effects: Studies Based on Bi-Digital O-Ring Test Evaluation

Yoshiaki Omura

Acupuncture & Electro-Therapeutics Research: International Journal of Integrated Medicine

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