Sage Journals: Discover world-class research

Retricted access

Research article

First published 2013-12

‘Market relevance’,‘social relevance’,and psychology in South Africa

Wahbie Long

South African Journal of Psychology

Retricted access

Research article

First published 2022-8

Marketing Education: Reflecting on Relevance

Paul Harrigan, Rebecca Dolan, Michael S. W. Lee

Australasian Marketing Journal

Retricted access

Research article

First published 2021-9

R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles

Kamel Jedidi, Bernd H. Schmitt, Malek Ben Sliman [...]

Journal of Marketing

Open access

Research article

First published 2020-1

Manipulate to empower: Hyper-relevance and the contradictions of marketing in the age of surveillance capitalism

Aron Darmody, Detlev Zwick

Big Data & Society

Open access

Research article

First published 2023-11

Balancing the Use of Behavioural Research and Design Science Research to Solve the Relevance Problem in Marketing Research

Benedikt Halstrick

Journal of Creating Value

Retricted access

Research article

First published 2020-3

Creating Boundary-Breaking,Marketing-Relevant Consumer Research

Deborah J. MacInnis, Vicki G. Morwitz, Simona Botti [...]

Journal of Marketing

Retricted access

Research article

First published 2013-9

The relevance of multifactorial gender and its measure in marketing

Isabelle Ulrich, Elisabeth Tissier-Desbordes

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2025-3-11

Populism and political marketing: Is the discipline still relevant?

Margaret Scammell

International Journal of Market Research

Retricted access

Announcement

First published 2001-11

The Value Relevance of Brand Attitude in High-Technology Markets

David A. Aaker, Robert Jacobson

Journal of Marketing Research

Retricted access

Research article

First published 1991-12

Strengthening the Relevance of the Marketing Strategy Course by Using a Career Planning Exercise

Paula J. Haynes, Marilyn M. Helms

Journal of Marketing Education

Search results