Sage Journals: Discover world-class research

Retricted access

Research article

First published 2013-9

A value perspective on relationship portfolios

Daniela Corsaro, Renato Fiocca, Stephan C. Henneberg [...]

Marketing Theory

Retricted access

Research article

First published 2011-7

The Alignment of Contract Terms for Knowledge-Creating and Knowledge-Appropriating Relationship Portfolios

Jongkuk Lee

Journal of Marketing

Retricted access

Research article

First published 2004-4

Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships

Michael D. Johnson, Fred Selnes

Journal of Marketing

Retricted access

Research article

First published 1990-01

Product Portfolio Analysis and Market Share Objectives: An Exposition of Certain Underlying Relationships

P. Rajan Varadarajan

Journal of the Academy of Marketing Science

Retricted access

Research article

First published 2010-10

Portfolio Risk and Return Relationship — An Empirical Study

A. Jeyachitra, M. Selvam, J. Gayathri

Asia-Pacific Journal of Management Research and Innovation

Retricted access

Research article

First published 2016-1

Does the Customer Matter Most? Exploring Strategic Frontline Employees’ Influence of Customers,the Internal Business Team,and External Business Partners

Christopher R. Plouffe, Willy Bolander, Joseph A. Cote [...]

Journal of Marketing

Retricted access

Research article

First published 2018-11

The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture

Paola Cillo, David A. Griffith, Gaia Rubera

Journal of Marketing

Retricted access

Research article

First published 2002-7

The Moderating Effect of National Culture on the Relationship between Entrepreneurial Orientation and Strategic Alliance Portfolio Extensiveness

Louis Marino, Karen Strandholm, H. Kevin Steensma [...]

Entrepreneurship Theory and Practice

Retricted access

Research article

First published 2013-5

Relationship Characteristics and Cash Flow Variability

Crina O. Tarasi, Ruth N. Bolton, Anders Gustafsson [...]

Journal of Service Research

Retricted access

Other

First published 2008-9

Project Portfolio Control and Portfolio Management Performance in Different Contexts

Ralf Müller, Miia Martinsuo, Tomas Blomquist

Project Management Journal

Search results