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1-10 of 582 results for relationship marketing investment

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Select article: Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets

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Research article

First published 2013-2

Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets

Anita Luo, V. Kumar

Journal of Marketing Research

Select article: Examination of Restaurant Quality,Relationship Benefits,and Customer Reciprocity From the Perspective of Relationship Marketing Investments

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First published 2017-1

Examination of Restaurant Quality,Relationship Benefits,and Customer Reciprocity From the Perspective of Relationship Marketing Investments

Kisang Ryu, Jin-Soo Lee

Journal of Hospitality & Tourism Research

Select article: Investing in Buyer–Seller Relationships in Transitional Markets: A Market–Based Assets Perspective

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First published 2016-3

Investing in Buyer–Seller Relationships in Transitional Markets: A Market–Based Assets Perspective

Kelly Hewett, Alexander V. Krasnikov

Journal of International Marketing

Select article: Specific Investments in Marketing Relationships: Expropriation and Bonding Effects

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First published 2003-5

Specific Investments in Marketing Relationships: Expropriation and Bonding Effects

Aksel I. Rokkan, Jan B. Heide, Kenneth H. Wathne

Journal of Marketing Research

Select article: Dynamics of the Relationship between Mutual Funds Investment Flow and Stock Market Returns in India

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Research article

First published 2011-3

Dynamics of the Relationship between Mutual Funds Investment Flow and Stock Market Returns in India

P.K. Mishra

Vision: The Journal of Business Perspective

Select article: Foreign Institutional Investment Flows and Indian Financial Market: Relationship and Way Forward

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Research article

First published 2012-9

Foreign Institutional Investment Flows and Indian Financial Market: Relationship and Way Forward

Areej Aftab Siddiqui, N.A. Azad

Vision: The Journal of Business Perspective

Select article: Asymmetric Effects of Exchange Rate and Its Relationship with Foreign Investments: A Case of Indian Stock Market

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Research article

First published 2021-12

Asymmetric Effects of Exchange Rate and Its Relationship with Foreign Investments: A Case of Indian Stock Market

Saif Siddiqui, Preeti Roy

Vision: The Journal of Business Perspective

Select article: A Perspective of Investment Relationship on Effects of Social Media Investment Outcomes

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Research article

First published 2023

A Perspective of Investment Relationship on Effects of Social Media Investment Outcomes

Modimpally Radhika, P. Madhu Kumar Reddy, V. S. Prasad

Global Business Review

Select article: Relationship quality in the pharmaceutical industry: An empirical analysis

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First published 2011-5

Relationship quality in the pharmaceutical industry: An empirical analysis

Melissa Clark, Douglas Vorhies, John Bentley

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: Bringing the market to life: screen aesthetics and the epistemic consumption object

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Research article

First published 2006-03

Bringing the market to life: screen aesthetics and the epistemic consumption object

Detlev Zwick, Nikhilesh Dholakia

Marketing Theory

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