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Editorial

First published 2021-5

Guest Editorial: Technologies and Relationship Marketing

Park Thaichon, Geoff Soutar, Scott Weaven

Australasian Marketing Journal

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Research article

First published 2009-06

Rethinking the Emergence of Relationship Marketing

Mark Tadajewski, Michael Saren

Journal of Macromarketing

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Research article

First published 2016-3

Investing in Buyer–Seller Relationships in Transitional Markets: A Market–Based Assets Perspective

Kelly Hewett, Alexander V. Krasnikov

Journal of International Marketing

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Research article

First published 2009-9

The Role of Customer Gratitude in Relationship Marketing

Robert W. Palmatier, Cheryl Burke Jarvis, Jennifer R. Bechkoff [...]

Journal of Marketing

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Other

First published 2008-06

Death of a metaphor: reviewing the `marketing as relationships' frame

Lisa O'Malley, Maurice Patterson, Helen Kelly-Holmes

Marketing Theory

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Other

First published 2011-1

Relationship marketing in the casino industry

Catherine Prentice, Brian King

Journal of Vacation Marketing

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Research article

First published 2008-06

Relationship Marketing at Wanamaker's in the Nineteenth and Early Twentieth Centuries

Mark Tadajewski

Journal of Macromarketing

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Research article

First published 2001-08

Effects of Relationship Marketing on Repeat Purchase and Word of Mouth

Woo Gon Kim, Jin Soo Han, Euehun Lee

Journal of Hospitality & Tourism Research

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Research article

First published 2016-9

Dynamic Relationship Marketing

Jonathan Z. Zhang, George F. Watson, Robert W. Palmatier [...]

Journal of Marketing

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Research article

First published 2003-9

Philosophising on the Elusiveness of Relationship Marketing Theory in Consumer Markets: A Case for Reassessing Ontological and Epistemological Assumptions

Samir Shrivastava, Sudhir H. Kale

Australasian Marketing Journal

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