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Articles (11)

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1-10 of 11 results for referral reward program

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Select article: The Role of Metaperception on the Effectiveness of Referral Reward Programs

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Review article

First published 2013-2

The Role of Metaperception on the Effectiveness of Referral Reward Programs

Jochen Wirtz, Chiara Orsingher, Patricia Chew [...]

Journal of Service Research

Select article: A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood

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Research article

First published 2007-1

A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood

Gangseog Ryu, Lawrence Feick

Journal of Marketing

Select article: Growing Existing Customers’ Revenue Streams through Customer Referral Programs

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Research article

First published 2013-7

Growing Existing Customers’ Revenue Streams through Customer Referral Programs

Ina Garnefeld, Andreas Eggert, Sabrina V. Helm [...]

Journal of Marketing

Select article: I Will Get a Reward,Too: When Disclosing the Referrer Reward Increases Referring

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Research article

First published 2023-4

I Will Get a Reward,Too: When Disclosing the Referrer Reward Increases Referring

Minzhe Xu, Zhihao Yu, Yanping Tu

Journal of Marketing Research

Select article: Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

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Research article

First published 2020-2

Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

Rachel Gershon, Cynthia Cryder, Leslie K. John

Journal of Marketing Research

Select article: Referral Contagion: Downstream Benefits of Customer Referrals

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Research article

First published 2025-2

Referral Contagion: Downstream Benefits of Customer Referrals

Rachel Gershon, Zhenling Jiang

Journal of Marketing Research

Select article: Tapping into User Effort? Improving Referral Outcomes in Crowdfunding Markets

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Research article

First published 2025-7

Tapping into User Effort? Improving Referral Outcomes in Crowdfunding Markets

Yang Jiang, Yong Tan, Xi Chen

Production and Operations Management

Select article: Can Friends Also Become Customers? The Impact of Employee Referral Programs on Referral Likelihood

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Research article

First published 2014-5

Can Friends Also Become Customers? The Impact of Employee Referral Programs on Referral Likelihood

Daniel Wentzel, Torsten Tomczak, Sven Henkel

Journal of Service Research

Select article: Using social exchange theory to understand non-terminal palliative care referral practices for Parkinson’s disease patients

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Research article

First published 2017-10

Using social exchange theory to understand non-terminal palliative care referral practices for Parkinson’s disease patients

Lindsay P Prizer, Jennifer L Gay, Molly M Perkins [...]

Palliative Medicine

Select article: Walk Your Talk: An Experimental Investigation of the Relationship Between Word of Mouth and Communicators’ Loyalty

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Research article

First published 2011-2

Walk Your Talk: An Experimental Investigation of the Relationship Between Word of Mouth and Communicators’ Loyalty

Ina Garnefeld, Sabrina Helm, Andreas Eggert

Journal of Service Research

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