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Articles (210)

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1-10 of 210 results for referral marketing

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Select article: Horizontal Referrals in B2B Markets

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Research article

First published 2024-2

Horizontal Referrals in B2B Markets

Mahima Hada, Arnaud De Bruyn, Gary L. Lilien

Journal of Marketing Research

Select article: Market Transition and Network-Based Job Matching in China: The Referrer Perspective

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Research article

First published 2022-1

Market Transition and Network-Based Job Matching in China: The Referrer Perspective

Elena Obukhova, Brian Rubineau

ILR Review

Select article: Young people’s job-search strategies in the German apprenticeship market: Who relies on referrals by strong ties and why?

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Research article

First published 2023-5

Young people’s job-search strategies in the German apprenticeship market: Who relies on referrals by strong ties and why?

Matthias Flohr, Paula Protsch

Acta Sociologica

Select article: Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals

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Research article

First published 2015-11

Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals

Oliver Francis Koch, Alexander Benlian

Journal of Interactive Marketing

Select article: Analysis of Referral Networks in Marketing: Methods and Illustration

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Research article

First published 1986-11

Analysis of Referral Networks in Marketing: Methods and Illustration

Peter H. Reingen, Jerome B. Kernan

Journal of Marketing Research

Select article: Using Public Relations and Marketing to Generate Referrals and Sales

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Research article

First published 2007-04

Using Public Relations and Marketing to Generate Referrals and Sales

Merrily Orsini

Home Health Care Management & Practice

Select article: Healthcare Referral,Market Imperfection and Health Policies in India: A Populist Argument

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Research article

First published 2025

Healthcare Referral,Market Imperfection and Health Policies in India: A Populist Argument

Maria Sabastin Sagayam, Angan Sengupta, Sumit Mazundar

Journal of Health Management

Select article: Supplier-Selected Referrals

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Research article

First published 2014-3

Supplier-Selected Referrals

Mahima Hada, Rajdeep Grewal, Gary L. Lilien

Journal of Marketing

Select article: Consumer Decision-making Processes in Mobile Viral Marketing Campaigns

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Research article

First published 2014-2

Consumer Decision-making Processes in Mobile Viral Marketing Campaigns

Christian Pescher, Philipp Reichhart, Martin Spann

Journal of Interactive Marketing

Select article: Can Friends Also Become Customers? The Impact of Employee Referral Programs on Referral Likelihood

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Research article

First published 2014-5

Can Friends Also Become Customers? The Impact of Employee Referral Programs on Referral Likelihood

Daniel Wentzel, Torsten Tomczak, Sven Henkel

Journal of Service Research

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