Search results: Sage Journals

Restricted accessResearch articleFirst published October, 2009

Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice

Ronald W. Niedrich, Danny Weathers, R. Carter Hill [...]

Journal of Marketing Research

Restricted accessResearch articleFirst published October, 2012

Ray Weaver, Shane Frederick

Journal of Marketing Research

Restricted accessResearch articleFirst published August, 2007

Manoj Thomas, Geeta Menon

Journal of Marketing Research

Restricted accessResearch articleFirst published May, 2018

Choongbeom Choi, Sung Jun Joe, Anna S. Mattila

Cornell Hospitality Quarterly

Restricted accessResearch articleFirst published October, 2006

Daniel J. Howard, Roger A. Kerin

Journal of Marketing

Restricted accessResearch articleFirst published December, 2016

Stephen L. Shapiro, Brendan Dwyer, Joris Drayer

Sport Marketing Quarterly

Restricted accessResearch articleFirst published August, 1997

Stéphane Baldi, Lowell L. Hargens

Social Studies of Science

Restricted accessResearch articleFirst published October, 2012

Kwanho Suk, Jiheon Lee, Donald R. Lichtenstein

Journal of Marketing Research

Restricted accessResearch articleFirst published July, 2022

Yin-Hui Cheng, Shih-Chieh Chuang, Molly Chien-Jung Huang [...]

Journal of Travel Research

Restricted accessResearch articleFirst published October, 2017

Joshua R. Hendrickson

The American Economist