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Articles (62)

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1-10 of 62 results for reference price theory

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Select article: Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice

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Research article

First published 2009-10

Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice

Ronald W. Niedrich, Danny Weathers, R. Carter Hill [...]

Journal of Marketing Research

Select article: A Reference Price Theory of the Endowment Effect

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First published 2012-10

A Reference Price Theory of the Endowment Effect

Ray Weaver, Shane Frederick

Journal of Marketing Research

Select article: When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence

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First published 2007-8

When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence

Manoj Thomas, Geeta Menon

Journal of Marketing Research

Select article: Reference Price and Its Asymmetric Effects on Price Evaluations: The Moderating Role of Gender

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Research article

First published 2018-5

Reference Price and Its Asymmetric Effects on Price Evaluations: The Moderating Role of Gender

Choongbeom Choi, Sung Jun Joe, Anna S. Mattila

Cornell Hospitality Quarterly

Select article: Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement

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Research article

First published 2006-10

Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement

Daniel J. Howard, Roger A. Kerin

Journal of Marketing

Select article: Examining the Role of Price Fairness in Sport Consumer Ticket Purchase Decisions

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First published 2016-12

Examining the Role of Price Fairness in Sport Consumer Ticket Purchase Decisions

Stephen L. Shapiro, Brendan Dwyer, Joris Drayer

Sport Marketing Quarterly

Select article: Re-examining Price's Conjectures on the Structure of Reference Networks: Results from the Special Relativity,Spatial Diffusion Modeling and Role Analysis Literatures

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First published 1997-08

Re-examining Price's Conjectures on the Structure of Reference Networks: Results from the Special Relativity,Spatial Diffusion Modeling and Role Analysis Literatures

Stéphane Baldi, Lowell L. Hargens

Social Studies of Science

Select article: The Influence of Price Presentation Order on Consumer Choice

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First published 2012-10

The Influence of Price Presentation Order on Consumer Choice

Kwanho Suk, Jiheon Lee, Donald R. Lichtenstein

Journal of Marketing Research

Select article: Jürg Niehans and the Cashless Economy

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Research article

First published 2017-10

Jürg Niehans and the Cashless Economy

Joshua R. Hendrickson

The American Economist

Select article: What Triggers Travel Spending? The Impact of Prior Spending on Additional Unplanned Purchases

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Research article

First published 2022-7

What Triggers Travel Spending? The Impact of Prior Spending on Additional Unplanned Purchases

Yin-Hui Cheng, Shih-Chieh Chuang, Molly Chien-Jung Huang [...]

Journal of Travel Research

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