Sage Journals: Discover world-class research

Retricted access

Research article

First published 2022-7

Rio 2016 Olympic Games: Brand and the reciprocal effects of touristic destinations

Luciana Brandão Ferreira, Janaina de Moura Engracia Giraldi, Glauber Eduardo de Oliveira Santos [...]

Journal of Vacation Marketing

Retricted access

Research article

First published 2020-5

Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects

Shun Ye, Linfeng (Zenny) Wu, Soyon Paek

Cornell Hospitality Quarterly

Retricted access

Research article

First published 2003-5

The Reciprocal Effects of Brand Equity and Trivial Attributes

Susan M. Broniarczyk, Andrew D. Gershoff

Journal of Marketing Research

Retricted access

Research article

First published 2003-1

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

Subramanian Balachander, Sanjoy Ghose

Journal of Marketing

Retricted access

Research article

First published 2021-11

Is HUGO still the BOSS? Investigating the reciprocal effects of brand extensions on brand personality of luxury brands

Ian Phau, Insa-Mascha Matthiesen, Anwar Sadat Shimul

Australasian Marketing Journal

Retricted access

Research article

First published 2009-11

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

Thorsten Hennig-Thurau, Mark B. Houston, Torsten Heitjans

Journal of Marketing

Retricted access

Research article

First published 2001-10

The Impact of Brand Extension Introduction on Choice

Vanitha Swaminathan, Richard J. Fox, Srinivas K. Reddy

Journal of Marketing

Retricted access

Research article

First published 2012-11

The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations

Jean Boisvert

Journal of Service Research

Retricted access

Research article

First published 2013-5

Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

Retricted access

Research article

First published 2025-8

Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders

Clemens Ammann, Andrea Giuffredi-Kähr, Bettina Nyffenegger [...]

Journal of Interactive Marketing

Search results