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Articles (701)

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Select article: Proposal for a New Press Readership Measurement Method

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Research article

First published 2011-6

Proposal for a New Press Readership Measurement Method

Jean-François Étienne

Recherche et Applications en Marketing (English Edition)

Select article: Clustering Medical Journal Readership among GPs: Implications for Media Planning

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Research article

First published 2007-3

Clustering Medical Journal Readership among GPs: Implications for Media Planning

B. Zafer Erdogan, Sameer Deshpande, Stephen Tagg

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: A Report on the 2004 SOPHE Publications Readership Survey

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Research article

First published 2006-10

A Report on the 2004 SOPHE Publications Readership Survey

Carl I. Fertman

Health Promotion Practice

Select article: The Media Landscape of Arunachal Pradesh: Exploring Indigenous Communities’ Newspaper Readership and Media Habits

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Research article

First published 2025-9

The Media Landscape of Arunachal Pradesh: Exploring Indigenous Communities’ Newspaper Readership and Media Habits

Champa Devi

Media Watch

Select article: THE DIMENSIONALITY OF READERSHIP MEASURES

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Research article

First published 1982-10

THE DIMENSIONALITY OF READERSHIP MEASURES

J. DAVID JOHNSON

Communication Research

Select article: Puffery and Magazine AD Readership

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Research article

First published 1980-3

Puffery and Magazine AD Readership

Bruce G. Vanden Bergh, Leonard N. Reid

Journal of Marketing

Select article: Dependency Relations and Newspaper Readership

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Research article

First published 1993-9

Dependency Relations and Newspaper Readership

William E. Loges, Sandra J. Ball-Rokeach

Journalism & Mass Communication Quarterly

Select article: Predicting Newspaper Readership on the Campus Community

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Research article

First published 1999-6

Predicting Newspaper Readership on the Campus Community

Jeremy H. Lipschultz, Michael L. Hilt

Psychological Reports

Select article: Newspaper Readership as a Determinant of Political Knowledge and Activity

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Research article

First published 1986-1

Newspaper Readership as a Determinant of Political Knowledge and Activity

Hampden H. Smith

News Research Journal

Select article: Psychological Sense of Community and Newspaper Readership

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Research article

First published 1997-4

Psychological Sense of Community and Newspaper Readership

William B. Davidson, Patrick R. Cotter

Psychological Reports

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