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1-5 of 5 results for réductions de prix

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Research article

First published 1992-6

Effet des réductions de prix et de la publicité sur les ventes en magasins : un plan factoriel

Albert C. Bemmaor, Dominique Mouchoux

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2004-3

Pierre Desmet

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2012-6

Pauline de Pechpeyrou, Philippe Odou

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1991-3

Pierre Desmet, Isabelle Le Roy

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1994-12

Jean-Pierre Indjehagopian, Sandrine Macé

Recherche et Applications en Marketing (French Edition)