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1-10 of 549 results for purposeful branding

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Select article: Discovering AI-driven purposeful political brand content to influence the voters’ attitude

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Research article

First published 2025-3-11

Discovering AI-driven purposeful political brand content to influence the voters’ attitude

Varsha Jain, Himani Sharma

International Journal of Market Research

Select article: The Future of Purpose-driven Branding

Open access

Book review

First published 2026-3

The Future of Purpose-driven Branding

Pramod Chandra

Vikalpa: The Journal for Decision Makers

Select article: Brands Taking a Stand: Authentic Brand Activism or Woke Washing?

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Research article

First published 2020-10

Brands Taking a Stand: Authentic Brand Activism or Woke Washing?

Jessica Vredenburg, Sommer Kapitan, Amanda Spry [...]

Journal of Public Policy & Marketing

Select article: Branding Strategies,Marketing Communication,and Perceived Brand Meaning: The Transfer of Purposive,Goal–Oriented Brand Meaning to Brand Extensions

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Research article

First published 2005-07

Branding Strategies,Marketing Communication,and Perceived Brand Meaning: The Transfer of Purposive,Goal–Oriented Brand Meaning to Brand Extensions

Ingrid M. Martin, David W. Stewart, Shashi Matta

Journal of the Academy of Marketing Science

Select article: An Exploratory Study of Products Used for Enjoyment and Enhancement Purposes I. Reasons for Choice Among Brands

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Research article

First published 1984-03

An Exploratory Study of Products Used for Enjoyment and Enhancement Purposes I. Reasons for Choice Among Brands

Susan E. Holland

Journal of the Academy of Marketing Science

Select article: Book Review: What Good is Grand Strategy? Power and Purpose in American Statecraft from Harry S. Truman to George W. Bush . Hal Brands

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Book review

First published 2017-4

Book Review: What Good is Grand Strategy? Power and Purpose in American Statecraft from Harry S. Truman to George W. Bush . Hal Brands

Michelle Getchell

War in History

Select article: A study on the application of the experience economy to luxury cruise passengers

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Research article

First published 2018-10

A study on the application of the experience economy to luxury cruise passengers

Jinsoo Hwang, Heesup Han

Tourism and Hospitality Research

Select article: Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment

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Research article

First published 2019-7

Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment

Vikas Arya, Hemraj Verma, Deepa Sethi [...]

IIM Kozhikode Society & Management Review

Select article: Capital's brandscapes

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Research article

First published 2006-11

Capital's brandscapes

Robert Goldman, Stephen Papson

Journal of Consumer Culture

Select article: Proposal of a method to identify recall ability and brand associations

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Research article

First published 2021-5

Proposal of a method to identify recall ability and brand associations

Masao Ueda

International Journal of Market Research

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